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Creative Showcase on Hold - For Now

IAB Australia’s Creative Showcase has been running for 10 years, giving Australia’s best digital minds a platform to demonstrate the possibilities of digital advertising and their own incredible creativity. But it’s time to take a break and the team has decided that the Creative Showcase will not be running in 2017 – but we plan to review it next year with a view to revitalising it in the future.

It’s time to give our loyal and brilliant judges a well-deserved rest. They all have freely donated their time and effort and we want to give them a big thank you for the many hours dedicated over the years – especially to Mike Zeederberg for an unwavering decade of service to the industry in his capacity as Creative Showcase Chair of Judges.

While the Creative Showcase competition will cease, the website will remain to inspire others and to provide an archive of the radical evolution of what is possible in digital.   

Digital creative is in our souls. With the growth of native and creative programmatic, we'll continue to champion digital creative. So we encourage all individuals, brands and agencies to continue to forward us their campaign case studies so that the IAB continue to showcase and champion the very best in digital creativity.

Thanks for the all the support over the last 10 years,

Team at IAB Australia

About the Creative Showcase

Creative Showcase celebrates cutting-edge creativity and innovation within the online advertising sector. Any agency or in-house team can enter the quarterly competition as long as their campaign is bona fide and targeted at an Australian audience.

Every third month, campaigns were judged by senior online creatives and a winner and two runners-up were chosen. The awarded campaigns were published below under the case studies section of the website. The winners are announced at an informal one hour luncheon in Sydney every 12 weeks.

At the end of each 12 month round (running July to June the following year) the overall winner, "The Best of the Best", was announced. Their entry was submitted to the IAB US MIXX Awards in New York. In the past, many Australian Creative Showcase winners have gone on to win awards at the MIXX Awards.

Creative Showcase was first launched in November 2006, and is now a staple of IAB's calendar of events, with some truly impressive winners announced every year.

For more information, please contact the IAB on (02) 9211 2738.

You can see the most recent winners below or browse our Case Studies for details on past winners.

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VML takes first place in Creative Showcase for McDonald’s Loaded campaign

SYDNEY, 12 MAY, 2016: VML has taken the top honors in IAB’s Creative Showcase Round 10.4 for its Loaded campaign for McDonald’s Australia launch of its Loaded Fries. Second place was awarded to Digital Arts Network for its Krispy Kreme campaign, and second runner up went to Southern Cross Austereo for its work for EA Games.

 Round:  10.4      Place Awarded:  1
Razorfish Australia and Holler come out on top for  IAB Creative Showcase Round 10.3

SYDNEY, 11 February, 2016: Razorfish Australia has secured first place in IAB Australia's Creative Showcase Round 10.3 with its “#FeelsLikeHome" Instameet campaign for Qantas. Second place was awarded to Holler for "The Mindful Ocean" created for Blackmores.

 Round:  10.3      Place Awarded:  1
Deepend win Creative Showcase 10.2 with Royal Children’s Hospital campaign

SYDNEY, 5 January, 2016: Deepend has taken first place in IAB Australia's Creative Showcase Round 10.2 for its “Ed and the Curious Crew” campaign for the Royal Children’s Hospital. The runner-up was  BCM for "Global Goggles VR Experience" created for Queensland University of Technology, and second runner up was Edge, with its campaign for Petbarn.

 Round:  10.2      Place Awarded:  1
M&C Saatchi win Creative Showcase 10.1 for catching men with their pants down

SYDNEY, 10 October, 2015: M&C Saatchi has taken first place in IAB’s Creative Showcase Round 10.1 for its “Game of Balls” campaign for the Blue Ball Foundation. Second place was awarded to JimJam Ideas for "Go Behind the Scenery" created for Tourism Tasmania, and third place went to With Collective, for its “Points Destination” campaign for Qantas.

 Round:  10.1      Place Awarded:  1
Shark diving in the Desert wins IAB Creative Showcase  for Leo Burnett

SYDNEY, 15th May 2015: Sydney's Leo Burnett has secured first place in IAB Australia's Creative Showcase Round 9.5 with its campaign launching Samsung's Gear VR. Second place was taken by WiTH Collective for the "World's Best Fielder" World Cup cricket game created for Fairfax Media, while third went to SOAP Creative for its "Goal Getter" campaign for ING Direct.

 Round:  9.5      Place Awarded:  1
Webling Interactive Wins Creative Showcase for Yates Mobile Gardening App

SYDNEY, February 19: Sydney-based Webling Interactive has taken top honours in IAB Australia's Creative Showcase Round 9.4 for the "My Garden" app developed for Yates gardening company. News Corp Australia has taken second place for its extremely creepy mobile interaction for the game "The Evil Within".

 Round:  Creative Showcase Round 9.4      Place Awarded:  1
VML Australia wins IAB’s Creative Showcase 9.3 with its Rip Curl Search GPS campaign

SYDNEY, December 10: VLM partnered with Rip Curl to create the exciting Rip Curl Search GPS watch as they set out to give surfers the chance to catch that perfect moment and re-live it. By activating the “Go Surf” mode, Search GPS will count the number of waves caught, distance travelled, top speed and pinpoint the location where it all happened. Users can then sync that data with the App for a detailed report of your surf day.

 Round:  9.3      Place Awarded:  1
M&C Saatchi Win IAB’s Creative Showcase Round 9.2 with “Where’s My Wallet?” Campaign

M&C Saatchi has been named the winner of Round 9.2 of IAB Australia's Creative Showcase awards for its "Where's My Wallet?" campaign for the Commonwealth Bank of Australia. Razorfish Australia took second place for "Qantas Quest Points" for Qantas, and WiTH Collective took third for "Australian Fertility Census" for Genea.

 Round:  9.2      Place Awarded:  1
Soap Creative Wins Creative Showcase 9.1 with “Cars That Feel” Toyota Campaign

12th August, 2014, Sydney – Soap Creative's innovative campaign for Toyota, "Cars That Feel," has been named the winner of IAB Australia's Creative Showcase 9.1. M&C Saatchi was awarded second place for its hard-hitting "Every Six Seconds" campaign, with Digital Arts Network taking out third for the "NZ Dronies" campaign.

 Round:  9.1      Place Awarded:  Winner
M&C Saatchi wins Creative Showcase 8.6 with “Project Clever Buoy”

M&C Saatchi's smart and pioneering campaign, Project Clever Buoy, has been nominated as the winner of IAB Australia's Creative Showcase 8.6. Soap Creative & JWT Sydney was the runner up, with its inspiring breast cancer awareness campaign, I Touch Myself Project.

 Round:  8.6      Place Awarded:  Winner
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