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The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT)
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
PUBLIC COMMENT PERIOD OPEN
The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
AdRoll, the performance marketing platform, rhas released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...
IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.
Sydney, 14th October 2016: The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia. The “State of the Industry: Marketing & Advertising Technology” report also found that agencies, clients and publishers have increased their use of tag management and DMPs.
The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016.
Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person.