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Auction Mechanics Handbook - Feb. 2019 Update

The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

Jennifer Thomas, Head of Membership

Jenn is Head of Membership for IAB Australia and brings over 10 years of experience across Sponsorships and Strategic Sales in the TV and Digital space. Working across a range of media owners in the Australian Market such as ninemsn, Fairfax Media and Yahoo7 has given Jenn extensive commercial and marketing experience. Her passion for the digital advertising industry and the community within it puts her in good stead in her current role within the IAB.

Steve Poyser, Digital Producer

Steve is the Digital Content Producer for IAB Australia. Having completed an Honours degree in Industrial Design, Steve brings with him a keen eye for detail and a diverse range of skills including visual communication, technology and materials, and research.

In 2017 Steve joined the IAB and its mission to help the digital advertising industry thrive, working with the Director of Content and helping to manage the IAB’s written and graphic content. This includes the design and production of infographics, research papers, event branding and collateral, newsletters, company materials, copywriting, management of the website, social channels, and filming and editing video content.

Feb. 2019

IAB Australia Council Meetings
IAB Audio Advertising: State of The Nation 2019 - Sydney

Join the IAB on March 4, 2019 as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

IAB launches Future of Measurement Project

Names Natalie Stanbury Research Director

Sydney, 6th February 2019: IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that encompasses measurement solutions, standards for ad measurement, delivery and verification, as well as guidelines and best practices, with the goal of delivering data and meaningful metrics to marketers, agencies and publishers to enable them to assess opportunities and track performance in a complex cross media world.

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