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Kargo: Viewability vs Memorability

Viewability has traditionally been the most popular indicator of a digital campaign’s success. But just because an ad has a chance to be seen, does that mean that consumers are actually seeing it? Or remembering it?

November 2019 Newsletter

IAB Australia's November 2019 Newsletter.

New research finds brand building impact of digital advertising  has been underestimated

29th October 2019:  Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for digital campaigns are at least on par with those of other media; with 20% of the original brand impact of digital campaigns retained for eight weeks after the original exposure.

Digital Advertising Glossary of Terms - 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our IAB Councils with updating a series of glossaries originally published in August 2017, and are adding in the new Digital Out Of Home Glossary. 

Dynata: Global Trends Spotlight - Technology Report

Building on the foundation laid by the 2019 Dynata Global Trends Report, this spotlight report will explore three key themes: mobile, interconnectivity, and voice. These three factors are fundamental to how technology shapes the present and will shape the future.

Daily Mail: Gen Z Super Summary

Daily Mail Australia partnered with qualitative research agency The Lab Strategy, to speak to a panel of expert academics in the youth field. 

Near: Keeping up with The Rubgy Fans

The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media. According to World Rugby, this first-in-Asia international tournament is anticipated to reach over 800 million households, surpassing the last tournament of 2015 in England.

As recognised in the ACCC’s Digital Platforms Inquiry (DPI) Final Report, an advertising funded model provides substantial consumer benefits, by providing with little or no charge access to a broad range of content and services as selected by particular consumers to meet their individual preferences and interests.

IAB Australia is looking to work with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency and education in the ad tech supply chain.

 

FY 2019 Digital Media Revenue: Presentation Deck

IAB Australia members can download this handy presentation deck, outlining the state of FY19 market, for their presentations and reports.

Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9 billion, up from $8.5 billion in 2018.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

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