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The Art of Shaping  | 2011 IAB Awards Winner

To establish Triumph as advocate for women, BCM created 'The Art of Shaping', finding 6 women from the public and making them become brand ambassadors, thereby acknowledging the problem of negative body image and positioning the new Triumph product as the solution.

Whiskas Pledge | 2011 IAB Awards Winner

In dog-loving Australia, Whiskas needed to re-establish itself as the market leader so Starcom created Whiskas Pledge, an online “safe haven” enabling cat owners to share their cat stories and pledge their love for Whiskas.

The Commonwealth Bank Property Guide | 2011 IAB Awards Winner

To enable people to apply for a loan from their mobile, while out searching for a house, The White Agency created the successful Commonwealth Bank Property Guide: Australia's first complete end to end property search, research and financing tool on a mobile handset.

MAXIBON Man-Chew | 2011 IAB Awards Winner

To increase spontaneous awareness of MAXIBON and drive sales, Publicis Mojo Melbourne created a seemingly effortless integrated campaign including TV, point of sale, outdoor and online advertising which entertained 18-25 y.o. males with irreverent, unusual content.

In Our Nature Acquisition | 2011 IAB Awards Winner

To position Shangri-La as a leader in luxury hospitality, Maxus decided to support all cross media marketing activity with a strong and well informed SEM strategy which dramatically helped build revenue.

The Power of Longtail | 2011 IAB Awards Winner

To improve the visibility of Focus Property management on search engine results and increase website performance in producing leads, First Rate revisited the whole SEO strategy, concentrating efforts on local keywords and on providing personalised experiences.

Making Tracks  | 2011 IAB Awards Winner

When DDB Sydney was asked to inspire both Australians and international visitors to explore the country, they got artists to compose music in the most stunning parts of the country, creating an inspiring film which became the most watched live music concert on YouTube.

Oxfam Unwrapped 2010 | 2011 IAB Awards Winner

To make Oxfam stand out of the crowd during the competitive Christmas period, Initiative Melbourne created a highly customised branded experience which proved extremely successful.

2011 IAB Awards | Full List of Winners

Making Tracks campaign with YouTube Symphony Orchestra proves to be on song.


With 100,000 dogs being euthanised in Australia each year, Tequila Digital and Pedigree decided to bring the shelter dogs to the people through a ground breaking facial recognition software, matching individuals with a dog up for adoption.

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