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With David Jones and Westfield making an online presence, here are twelve reasons why you should delve into the online retail shopping portal and why you should do it now.

Total online advertising expenditure in Australia for the three months ended 31 December 2010 was $627.75m, an increase of $56.0m (or 10%) on third-quarter 2010, and an increase of $115.25m (or 22%) on fourth-quarter 2009.

Online advertising expenditure in Australia for the fourth-quarter 2009 totalled $513 million, the largest fourth-quarter recorded. This is an increase of $46.25 million from the third-quarter 2009. General Display advertising and Classifieds advertising accounted for 27.7% and 21.7% of the total advertising expenditure for the fourth-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.6%.

MediaPost: In Video Ad Effectiveness, Targeting Trumps Length, by Gavin O'Malley

When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. This article reveals the key results of the study.

Cross Industry Group to establish standards for online behavioural advertising in Australia

A Cross Industry Group comprised of six of Australia’s leading online, marketing and advertising industry bodies has been formed to develop industry guidelines and standards.

The Fresh Start Project

To bring to life realestate.com.au’s campaign message about giving people a fresh start, a new home for a family in need was going to be built. Amnesia Razorfish created a virtual brick collection system and when 1 million bricks were collected, the house got built.

IAB Australia launches first industry survey

We launched our first industry survey to gather information and feedback which will help us better understand you and what you would like from us.

Online Advertising posts another record quarter

Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by PwC, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009.

IAB Australia broadens Board representation

The Interactive Advertising Bureau of Australia (IAB) today announced the appointment of Mark Bamford to its Board. Mr Bamford is a partner with TressCox Lawyers and has over 15 years of experience in private practice working within the media, communications, and entertainment sectors.

Australian research shows benefits of cross media advertising for FMCG

Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic.

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