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Australian research shows benefits of cross media advertising for FMCG

Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic.

IAB Australia Cross Platform Case Study: Colgate

The IAB, Dynamic Logic, MEC and Colgate worked together to provide a detailed case study to help marketers understand how a well planned cross media campaign can improve your return on investment.

Kidspot: Time for brands to change their approach when marketing to Australian mums

This report reveals what has the greatest influence on the mother's decisions at each stage of the purchase journey, helping marketers optimise their ad placements and strategy.

An article appeared this morning in the SMH regarding consumer privacy which Paul Fisher responds to for one simple reason: it's factually incorrect.

MediaMind: Creative Optimization - Automating Success

This editorial piece is exclusive to the IAB and discusses how creative digital optimisation can impact a campaign's success. By Ariel Geifman, MediaMind Principal Research Analyst.

Tequila takes out Creative Showcase 5.2

Tequila crowned the winner for second consecutive showcase.

Paul Fisher explains what Australia is to expect, back from his recent trip to the IAB US MIXX 2010 Awards in terms of online display advertising becoming more local, personal, mobile based and more social.

Paul Fisher explains the key trends and bold predictions made at the 2010 IAB MIXX Awards in the US.

Aussie agencies shine at New York’s 2010 MIXX Awards

Australian online advertising agencies ZenithOptimedia and Visual Jazz have picked up a silver and bronze award respectively at the IAB’s sixth annual MIXX Awards, held in New York last week.

comScore: ARS research highlights importance of advertising creative in building brand sales

Sound strategy and strong creative elements are crucial in driving effective campaign execution for TV and digital advertising campaigns, with creative quality driving over 50% of the sales changes, 4 times more than the impact of the specific media plan involved.

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