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Online Audience Measurement tender - winner announced

IAB Australia appoints The Nielsen Company sole and exclusive preferred supplier of online audience measurement in Australia.

IAB Australia signals intention to expand operations

Following continued market growth in the online advertising sector and thriving operations, we are looking to expand its team and is now recruiting two additional staff.

IAB Australia reports record number of entries for 2011 Awards

IAB Australia today announced a record 218 entries in the 2011 IAB Awards, an increase of 19% from the number of entries in 2010's Awards. Judging is now open until mid June and finalists will be announced shortly after then.

IAB Event: Online Behavioural Advertising Forum Presentation

The Australian Best Practice Guideline for OBA, and the consumer website Your Online Choices are presented and insights on how the privacy landscape is evolving in the US, EU and Australia are provided.

IAB Canada: Tetley Red Tea case study on cross media

IAB Canada's study shows how print and web, plus portals and contextual websites were combined to drive success for Tetley Red Tea.

The World's Biggest Pac-Man

To build awareness of IE9 and showcase the power of HTML5, Soap built a platform giving the global PAC-MAN community the opportunity to create and play their own maze and become part of the “World’s Biggest PAC-MAN” game which received 1.5 million visitors in the first 3 weeks.

IAB Europe: Survey on Transnational Online Advertising Trading in Europe

This whitepaper examines how global brands are spearheading a gradual rise in trans-national digital advertising and the benefits this can bring.

Online advertising hits record Q1 expenditure of $601m

Reports continued strong 17 percent year-on-year growth.

IAB Australia issues final new video advertising

Interactive Advertising Bureau (IAB) Australia today released its final video advertising standard guidelines and best practices for Australia.

IAB Australia hosts online behavioural advertising forum for industry

IAB will be hosting two Online Behavioural Advertising (OBA) forums for advertising and marketing professionals: Sydney on Wednesday 4th May and Melbourne on 31st.

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