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Total online advertising expenditure in Australia for the three months ended 30 June 2010 was $552.5m, an increase of 40.0m (or 8%) on first-quarter 2010, and an increase of $99.5m (or 22%) on second-quarter 2009. General Display advertising accounted for 28.7%, Classifieds advertising accounted for 23.3% and Search and Directories advertising accounted for the remaining 48.0% for the three months ended June 2010.

IAB Europe: Brand Advertising and Digital

This white paper provides useful evidence of how digital campaigns can support brands online by reviewing valuable insights from market players in the industry.

Paul Fisher's latest AdNews Article about the role digital advertising he thinks will play in the Australian Federal Election.

IAB UK: The digital election

An IAB UK study on the impact of digital communications on the 2010 Election, and the lessons brands can learn.

3D stands out for Creative Showcase 4.4

Visual Jazz crowned the winner of this quarter’s competition.

IAB Australia: Weight Watchers Case Study - Online Video Advertising

IAB Australia, Dynamic Logic and Weight Watchers partnered to look into how video advertising can enhance brand metrics. Insights on optimising the media mix, the creative and the frequency are also being presented.

Dance off 3D

Visual Jazz created an interactive catalogue for Jay Jay's which combined 3D technology, dancers, music and fashion. The judges praised the campaign as deceptively well executed, fun, interactive and playful.

Online video advertising case study

Research finds online video advertising results in up to 51 percent increase in unaided brand awareness for Weight Watchers.

Online Advertising continues to achieve strong year on year growth

The Australian online advertising market continues to record strong growth with online advertising expenditure for the March quarter 2010 growing by an impressive 17 per cent year on year, according to data released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).

IAB Australia Appoints Three New Board Members

REA Group, MySpace and Network Ten join the Board.

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