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IAB Australia Measurement Council moves on auto refresh guidelines

IAB Australia today announced that its Measurement Council is drafting guidelines and best practice for the application of auto-refresh.

ÜBERSELEKTOR

To bring Beck's positioning of “Different by choice” to life, Holler integrated social elements online with outdoor along with a number of media events in a truly innovative way, devising an additional stream of digital dialogue and content.

Online Advertising continues strong double digit growth through 2009

Exceeds $1.8 billion expenditure for year ending December 2009.

"What will 2010 be the year of?" To cope with the increase in cross-media, marketers, agencies and publishers will need to adapt their structures and processes in order to cope. This article also suggests that 2010 will be the year that online video advertising will grow.

Fairfax Media: Dell Case Study

This case study demonstrates the effectiveness of brand advertising over performance advertising in increasing consumer brand awareness and buying intention.

Lynx Party across the Internet

To launch Lynx’s new Superfresh range, Soap Creative decided to stage an unforgettable celebration: an interactive video experience that immersed the audience in an unexpected and exciting journey across 5 major web portals.

Rich media & video advertising issues addressed in IAB Australia’s updated Ad Standards

IAB Australia today released its updated Universal Ad Package Guidelines The new proposed standards will bring Australia into line with most other countries internationally.

Online Advertising posts highest quarter ever – $466 million

The Report, which is compiled by PricewaterhouseCoopers (PwC), showed that online advertising expenditure in Australia for the quarter ending 30 September 2009 was the highest ever recorded, totalling $466 million.

Clemenger Takes Out Creative Showcase 4.1 Top Spot

Clemenger has been declared the winner of Creative Showcase 4.1, Australia’s best free online award for creativity in digital advertising for its campaign, Vodafone’s “Make the Most of Now”.

Alex Littlejohn Elected to IAB Australia Board for 2010

IAB Australia today announced that Alex Littlejohn, managing director of Adconion will join the IAB Australia Board for a one year term commencing in November 2009.

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