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IAB Australia Online Brand Impact Study: Kellogs Sultana Bran

Conducted with Nielsen, this insightful case study demonstrates the impact and effectiveness of a typical online advertising campaign on brand metrics and purchase intention.

IAB Australia storms into 2009

Appoints new Board member and Trade Marketing Manager; outlines plans for 2009 Awards and calls for comments on new Standards Policy.

IAB US: Digital Video Advertising Effectiveness

This case study about a major US retailer offers insights into which combinations of lengths and placements of digital video advertising are most effective and provides useful guidance on how to best use this medium.

Online advertising expenditure in Australia for the fourth-quarter 2008 totalled $462 million. General Display advertising and Classifieds advertising accounted for 28.1% and 23.4% of the total advertising expenditure for the fourth-quarter 2008, respectively, while Search & Directories advertising comprised the remaining 48.5%.

The Tomb Raider Challenge

To build momentum around the new Tomb Raider game and attract a larger, more diverse audience, New Dialogue created a virtual treasure hunt using Google Earth’s browser plug-in very creatively supporting the re-birth of the franchise.

Online advertising expenditure in Australia for the third-quarter 2008 (3 months ended 30 September 2008) totalled 451.25 million. Search and Directories advertising expenditure experienced the largest growth from the prior quarter, growing at $25.0m or 13.4%.

Show Us Your Sweet Spot

To further increase Air New Zealand's ex-pat database, HOST designed a fun and engaging competition which saw 58% of entrants signing up to hear from the brand again.

Online advertising expenditure in Australia for the second-quarter 2008 totalled $412.5 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 26.9% of the total advertising expenditure for the second-quarter 2008, respectively, while Search & Directories advertising comprised the remaining 45.3%.

The Smirnoff Experience Secret Party

The way to get tickets to one of the biggest Australian free parties was to find tickets through a cross-digital and offline treasure hunt integrating apps, social media, banners, blogs, campaign microsites, rich media and viral designed by Amnesia.

Classified Advertising Shines in Q1 IAB Online Advertising Report

Online advertising in Australia has continued to grow steadily, reaching $384.5 million in the first quarter of 2008.

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