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Ad Effectiveness - Glossary of Terms

As part of its mission to help the digital industry assess the impact of advertising, the Ad Effectiveness Council has published the “Advertising Effectiveness Glossary of Terms”. 

IAB Report Reveals Decline in Invalid Traffic in 2017

Sydney - July 20, 2017: The second wave of the IAB/PwC Invalid Traffic Benchmarks (IVT) released today reveals a decline in invalid traffic compared to 2016.

Device Ownership and Trends - May 2017

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

ReachLocal:  ‘ReachDisplay GeoFence’, Harnesses Power of Geofence Technology to Track Measurable ROI

SYDNEY, Australia,  29 June, 2017:ReachLocal, a leader in powering online marketing for local businesses, today announced the launch ofReachDisplay GeoFence, a location-based mobile advertising solution that harnesses the power of geofencing technology and makes it accessible, affordable and quantifiable for businesses of all sizes.

A Global Perspective of Mobile Consumer Experience - June 2017

The IAB Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users.

New digital data legislation proposed for 2019

New laws slated to be in effect in 2019, will give consumers new rights to use their digital data, and data holders permission to be proactive about data possibilities.

The Data Sharing and Release Act (DSR) designed as part of a new data management framework, by the Productivity Commission (PC) and proposed in the PC’s recent report examining Australia’s use of data, will create a new lens through which to view data; as a valuable asset being created and utilised, not merely a risk or an overhead.

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