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Digital Audio: State of the Nation - Feb. 2018

The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Ad Blocking: The Consumers Perspective – Wave 3

This is the third wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia and Pureprofile to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.

IAB Digital Ad Effectiveness Playbook - Dec. 17

Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right through to Attribution.

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

Two-thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies

Significant opportunity to grow voice marketing category

SYDNEY, 22nd February 2018: The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017).

Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing and was carried out in October and November 2017.

Feb. 2018 Newsletter

Australian Online Landscape Review - Dec. 2017

The digital landscape in December 2017 saw Australians spend 70 hours surfing online across over 221 sessions per person, with 20,164,000 people actively surfing online.

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