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Audio Advertising Landscape - 2019

The third wave of IAB Australia’s Audio Advertising State of the Nation research was published in March 2019, providing further insight on how the media buying community is using audio advertising across all platforms.

Online Advertising Expenditure Report - Q4 and CY18 (Dec. 2018)

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. 

Online Advertising Expenditure Report - Q3 (Sept. 2018)

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. 

Online Advertising Expenditure Report - Q2 and FY 18 (June 2018)

The latest data from PwC shows that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year, indicating that a growing support for digital advertising by Australian marketers.

Online Advertising Expenditure Report - Q1 (March 2018)

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market. 

IAB MeasureUp 2019 - Call for Content
Eyeota: Eye On: Finance Global Report

The Eye On: Finance report is a must-read for financial services brands as well as advertisers looking for new, more effective audience targeting strategies.


IAB's April 2019 Update

Australian Online Landscape Review - January 2019

The digital landscape saw 20,717,000 people actively surfing online in Januray 2019, with Australians 18+ spending an average of 99.5 hours online per person.

Innovid: The Meteoric Rise of Connected TV

The insights and data that comprise this report are culled from every campaign that ran with Innovid between January 1st, 2018 and December 31st, 2018 – a sample representing roughly one third of all U.S. video impressions. 

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