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Kantar: Health tech has a trust issue (U.S.)

Kantar, in partnership with the Digital Health Summit, surveyed more than 1,000 American adults between Nov. 7 and Nov. 22 to get a better sense of where consumers stand when it comes to the integration of technology into all aspects of the healthcare spectrum. The findings make clear that one of the biggest hurdles to greater adoption is not innovation, but trust.

IAS: The Industry Pulse Report

IAS take a look at the trends, challenges, and technologies that will propel the digital ecosystem into the new frontier of advertising.Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing trajectories in the upcoming year.

Download the Report here.

Australian Online Landscape Review - November 2019

The digital landscape saw 18,048,000 people 18-years and over actively surfing online in November 2019, with Australians 18+ spending an average of 126 hours and 2 minutes online per person.

IAB Audio Summit - Sydney

This event is now sold out. To be placed on the waiting list, email Jenn Thomas at jenn@iabaustralia.com.au and we will notify you if a spot becomes available.

Join us at the IAB Australia Audio Summit in Sydney on March 4 as we explore the Australian digital audio advertising industry and landscape and launch the fourth wave of IAB's Audio Advertising: State of the Nation Report.

IAB Direct Brands Webinar

In this live webinar, IAB Australia will launch and Australian consumer and industry research study taking an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches.

IAB Digital Ad Ops Conference - Melbourne

This half day IAB Ad Ops Conference will take place in Melbourne on June 18, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.

IAB Digital Ad Ops Conference - Sydney

Hold the date: Sept 22, 2020

This half day IAB Ad Ops Conference will take place in Sydney on Sept. 22, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.

MeasureUp 2020

HOLD THE DATE

Back in 2020 for its fourth year, the IAB MeasureUp conference is the only measurement focused conference in Australia providing insight into both marketing outcomes and the science of measurement.

Be sure to the hold the date: Oct 22, 2020.

IAB Mobile Best Practices Handbook

Mobile offers so many opportunities for brands to talk to an engaged and receptive audience with a personal message.

The IAB Mobile Advertising Council has produced this playbook to offer a marketer, or anyone who wishes to get a better understanding of how to best utilise the technology, an insight into some of the inner workings of mobile advertising and its many moving parts.The IAB Mobile Council exists to empower, educate and advise advertisers how to get the best out of mobile.

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