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Ad Effectiveness - Glossary of Terms

As part of its mission to help the digital industry assess the impact of advertising, the Ad Effectiveness Council has published the “Advertising Effectiveness Glossary of Terms”. 

Ad Blocking:The Consumers Perspective – Wave 2

The second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce.

Online Advertising Expenditure Q1 2017 - Infographic

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 million, up 7.2 per cent year on year.

 

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work

Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Chair.  Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.     

Digital Fact Sheet Pack for Digital Transparency

IAB Australia's June Digital Fact Sheet Pack for Digital Transparency.

Ad Effectiveness Council

The Ad Effectiveness Council, was established in March 2017 to help industry identify and refine the best methods to assess the impact of advertising across different activities.  This Council will explore how digital measurement data can be combined with other forms of media data to enhance cross media planning and buying.

 

IAB Australia research reveals use of ad blocking technology in Australia is stabilising

-One in four consumers in Australia use ad blocking technology, but marginal decline in usage

-Penetration of mobile ad blocking significantly lower than desktop

SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

 

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