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Mobile video — in one form or another — will continue to grow as younger users who have been tethered to their mobile devices since birth continue to play a larger role in the ecosystem.
There are no more valuable ecommerce carts than those devoted to grocery. Unlike every other category, grocery has no true seasonality of purchase.
In 2017, the effects of technology disruption will be felt in full force across the marketing organization. Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper customer insights and create impactful brand experiences.
A closer look at how to approach retargeting, programmatic advertising and performance marketing.
In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.
Your customer’s path to purchase is a winding road across multiple devices. If you can’t follow her path, how can you reach her when and where it counts?
After a strong 2016, we predict that digital commerce will expand and evolve faster than ever in the coming year. Look for significant shifts in the digital commerce and marketing landscape — and let this report be your guide.
AdRoll works with more than 25,000 marketers of all experience levels across every industry to develop campaigns for web, mobile, and social channels. Every marketer grapples with the many challenges of digital advertising, like maintaining brand recognition, acquiring new leads, and measuring the impact of their marketing efforts.
Broadcasters are embracing a new reality as we charge into 2017.
OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.