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SpotX: FIELD GUIDE TO MOBILE VIDEO

Over this last 10 years, mobile has become the dominant digital advertising platform. Our TV screens still hold powerful, but relatively stationary positions on our living room walls or in a few other rooms at home. Our computers stay on our desks or in our offices for the most part (even if they happen to be laptops).

AdRoll: The Past, Present, and Future of Attribution

Every marketer wants to know the exact impact of their work. Attribution is quickly evolving to encompass more marketing activities, producing more effective strategic insights. Here are some best attribution practices in order to give credit where credit is due.

Unruly: Parents playbook - Insights into the new “It” crowd

Parents are a sought-after crowd. With more than $200 billion in spending potential, the power to influence the next generation of spenders, and a need to buy an increased assortment of goods and services, parents are one of the most influential demographics to target.

Criteo: Preparing for Digital Commerce Success

Customer experience is the new battleground for retailers, driven by soaring customers expectations and an explosion in consumer choice ....

AdRoll: How to Take Advantage of Native Advertising

Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?

Ooyala: Holistic: The Future of Data-driven Video Advertising Revenues

Data-driven video advertising is about to look a whole lot different.

Ooyala: GLOBAL VIDEO INDEX Q4 2016

Mobile video — in one form or another — will continue to grow as younger users who have been tethered to their mobile devices since birth continue to play a larger role in the ecosystem.

Criteo: CPG & Grocery trend report

There are no more valuable ecommerce carts than those devoted to grocery. Unlike every other category, grocery has no true seasonality of purchase. 

How Digital Marketing Will Change in 2017

In 2017, the effects of technology disruption will be felt in full force across the marketing organization. Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper customer insights and create impactful brand experiences.

Criteo Report: The State of Cross-Device Commerce

With device-centric analytics quickly becoming inefficient & obsolete, this report—formerly known as our State of Mobile Commerce—is required reading.

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