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AdRoll: State of Performance Marketing APAC 2017

A closer look at how to approach retargeting, programmatic advertising and performance marketing.

Creating a True Single View of Your Customer

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.

Mastering Today’s Cross-Device Customer

Your customer’s path to purchase is a winding road across multiple devices.  If you can’t follow her path, how can you reach  her when and where it counts?

Criteo: Digital Commerce & Marketing Outlook 2017

After a strong 2016, we predict that digital commerce will expand and evolve faster than ever in the coming year. Look for significant shifts in the digital commerce and marketing landscape — and let this report be your guide.

AdRoll: Digital Marketer Dilemmas

AdRoll works with more than 25,000 marketers of all experience levels across every industry to develop campaigns for web, mobile, and social channels. Every marketer grapples with the many challenges of digital advertising, like maintaining brand recognition, acquiring new leads, and measuring the impact of their marketing efforts.

Ooyala: State of the Broadcast Industry 2017

Broadcasters are embracing a new reality as we charge into 2017.

OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.

Near: Internet Usage Statistics for Mobile Carriers

Telecommunications is a diverse and transformation sector that has become the backbone of innovation and growth for nearly all industries. The main reason for its importance is the exponential adoption of smartphones across the globe. In the less than 30 years since their inception, the number of mobile devices in the world currently exceeds the total population (a staggering 7.19 billion) Currently, there are over 2.1 billion smartphone users in the world, which is more than a quarter of the world population.

Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

The integration will enable users of Oracle’s BlueKai Marketplace to access Near’s global audience data.

AdRoll: Full Funnel Marketing Strategies

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers.

Criteo: The State of Mobile Commerce - 1H 2016

Criteo released the first State of Mobile Commerce Report in Q4 2014. An ongoing series, our research examines mCommerce trends and provides marketers with insight into online shopping behavior as the consumer path to purchase evolves.

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