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The Role of Creative in Digital Advertising Effectiveness – July 2018

The IAB Australia Advertising Effectiveness Council has produced this Playbook to showcase the importance of creative, what it can do, and how it can best be optimised to create a successful campaign that speaks to the audience in a meaningful and relatable way.

IAB Podcasting Measurement Guidance and Local Market Update - July 2018

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

Ad Ops Melbourne 2018: Content from the day

On Wednesday, 20 June 2018 the IAB hosted Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. 

Download, watch and listen selected content from the day.

Live Video Streaming: Australia and the World – June 2018

This report is a localised version of the “Live Video Streaming – A Global Perspective” report conducted by the U.S. IAB in conjunction with On Device Research. 4200 ‘live video streamers’ from 21 countries were recruited for an insight on device and content consumption trends across different markets.

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

IAB Viewability Update - Apr. 2018

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, IAS and Moat on all AU inventory tracked through their services for viewability, monitored over 10 fold more inventory than our first round of data from Apr-Sep 2016.

July News Update

July Newsletter

Annette Bova, Head of Membership and Events

Annette has over 20 years’ experience in sales and marketing, client services and partnership management. Prior to joining IAB Australia, Annette worked in partnership and loyalty roles with Fairfax Media, Mastercard and American Express, and worked as Sales and Marketing Manager at IBM for eight years. Annette also served as Client Services Director at ADMA for over four years.

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