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Mobile Advertising and Location Data

We interviewed members of the IAB Australia Mobile Advertising Council in this three-part short video series to demystify some of the more confusing aspects of location-based advertising and to help educate marketers, agencies and advertisers as to the best uses of the data and some of the pitfalls to avoid.

Australian Digital Advertising Practices - July 2018

The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.

Online Advertising Expenditure Report - Quarter ended June 2018 (FY 18)

The latest data from PwC shows that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year, indicating that a growing support for digital advertising by Australian marketers.

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

IAB appoints Richard Palmer as Audio Council co-chair

Industry expert to help drive more efficient and effective audio advertising

Sydney, 11 September 2018: The IAB Australia Audio Council has recently elected Richard Palmer, Director of APAC Market Development at Triton Digital as IAB AU Audio Council Co-Chair. The Audio Council is comprised of representatives from 12 organisations within the digital audio industry and strives to educate marketers and agencies on the value of online audio and podcasts as powerful and effective advertising mediums.

Device Ownership & Trends - July 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Sydney, 30 August, 2018 – Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. The research has been supported by key marketers including Westpac, who have affirmed their support for digital advertising describing video advertising as both accountable and effective.

PubMatic: Diversity & Inclusion Report 2018

The 2018 Diversity & Inclusion Report highlights the company’s commitment to diversity and inclusion, and outlines PubMatic’s demographics related to inclusion, hiring, promotion, leadership, engineering and compensation.

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