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Join the sharpest minds in the industry at the Programmatic Summit 2017, Australia & New Zealand’s only dedicated programmatic advertising conference.
Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.
Broadcasters are embracing a new reality as we charge into 2017.
OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.
Telecommunications is a diverse and transformation sector that has become the backbone of innovation and growth for nearly all industries. The main reason for its importance is the exponential adoption of smartphones across the globe. In the less than 30 years since their inception, the number of mobile devices in the world currently exceeds the total population (a staggering 7.19 billion) Currently, there are over 2.1 billion smartphone users in the world, which is more than a quarter of the world population.
November 2016: As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The IAB Viewability Whitepaper has been developed by the IAB Australia Viewability Taskforce with representatives of over 20 different media organisations (publishers, ad tech companies and media agencies).
Flash is being replaced by HTML5.
All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016.
Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper
Sydney, 13th December, 2016: IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data. The data was collected by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat who collaborated to provide industry data. IAB Australia has confirmed that the benchmarking data will be published every six months.
The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE VAST 4.0 DOCUMENT
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES