You have 0 articles to compare. Do you want to see compare view now?
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The digital landscape in December 2016 saw Australians spend 69 hours surfing online across over 236 sessions per person.
Sydney, 2nd March 2017: Following on from its Refresh launch last week, IAB Australia has released the first tranche of its Invalid Traffic (IVT) Benchmarks and outlined recommendations to help advertisers optimise their media inventory quality.
Sydney, 23rd February 2017: Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki. Speaking today at a media briefing supported by the IAB Chair, Nicole Sheffield, Solanki noted the watchwords for the year will be simplify and inspire, as the IAB works with marketers, publishers, agencies and adtech vendors, as well as driving positive collaborations with other industry bodies. Solanki also announced the launch of three new Councils and the appointment of a new Regulatory Affairs Director, Kamani Krishnan.
Sydney, 23rd February 2017: IAB Australia has announced the appointment of Kamani Krishnan as Director of Regulatory Affairs. With ten years’ experience in government relations, legal advice and policy expertise, Kamani will take the lead on policy and regulatory issues facing the digital advertising industry.
In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.
Your customer’s path to purchase is a winding road across multiple devices. If you can’t follow her path, how can you reach her when and where it counts?
After a strong 2016, we predict that digital commerce will expand and evolve faster than ever in the coming year. Look for significant shifts in the digital commerce and marketing landscape — and let this report be your guide.
SYDNEY, 8 February, 2016: Eight out of 10 media buyers have bought streaming digital audio advertising, according to inaugural IAB “Digital Audio Advertising: State of the Nation” trade survey. It also reveals Australian agencies are leveraging their existing audio expertise by using the same team for broadcast radio and streaming digital audio planning and buying.
IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.