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Digital Fact Pack: Ad:Tech Sydney 2018

Get all the latest digital information and figures for reference during Ad:Tech Sydney conference in 2018.

Digital Video Universe - January 2018

On average, 82% of Australians aged 18+ (15.5m) are viewing 28 hr 50 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for January 2018, and the share of all video by age for Q4 2017.

CMO: What Lenovo has learnt about programmatic advertising

As IAB releases fresh guidelines into buying and utilising advertising technology platforms, PC vendor's digital and social marketing APAC leader shares her views on adtech utilisation.

IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

SYDNEY, 1 March 2018: IAB Australia has launched new Advertising Technology Purchase Guidelines to help purchasers of advertising technology maximise their investment in five core pieces of technology critical to effective advertising.

Digital Fact Sheet Pack: Programmatic Summit 2018

Get all the latest digital information and figures for reference during Programmatic Summit 2018.


PubMatic: Quarterly Mobile Index (QMI) for Q4 2017

PubMatic’s Q4 2017 report sees an expanded scope from quarterly analysis to a full year look back, as well as adding several benchmarks for mobile advertising performance around pricing, volume and growth. The report looks to observe developments in the mobile space in order to scope out future trends in the digital industry.

Signal: 5 GDPR Compliance Questions Marketers Must Ask Their Vendors

Still not sure about GDPR? Signal breaks it down with a few questions to ask and how the new laws will complicate the relationship with vendors and other partners.

Two-thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies

Significant opportunity to grow voice marketing category

SYDNEY, 22nd February 2018: The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017).

Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing and was carried out in October and November 2017.

Feb. 2018 Newsletter

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