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Podcasting Measurement Technical Guidelines – Open For Comment

The IAB Australia Audio Council is currently reviewing Version 2 of the IAB US IAB Podcast Measurement Technical Guidelines released in late December 2017 and assessing suitability for endorsement in the Australian market. The previous version of the Guidelines was endorsed by IAB Australia in November 2016.

AppNexus: The Digital Advertising Stats You Need for 2018

If there's one thing you can count on in ad tech, it's that the industry is always changing. Whether it's emerging monetization technologies or new destinations for ad spend, you need to stay up on the latest to get ahead of the competition.

IAS: H2 2017 Media Quality Report

In their latest report, IAS explores media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the Australian digital market, as well highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2017. Additionally, New Zealand data has been included in the benchmark report for the first time.

Signal: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonises data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit.

The percentage of all video ads that play through their entire duration to completion (to 100%).

When a video ad has started and played through its entire duration to completion (to 100%)

A measurement of the percentage of the target audience who views or hears an advertisement. When buying advertising, the focus is on spending that allows advertisers to reach more of their target audience which will achieve a higher TRP.

The percentage of the total campaign delivery that is within the advertiser’s campaign-defined goals. Used to measure how close advertisers get in reaching their target audience.

Is a measure of the size of an ad campaign by a specific medium or schedule. GRPs quantify impressions as a percentage of the target population. GRP values are used by media buyers to compare the advertising strength of components of a media plan.

A pricing model where the advertiser only pays for video ad impressions that are considered viewable upon MRC and IAB viewability guidelines. Typically sold at 1,000 impressions.

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