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Allows RTB partners to more accurately valuate bids and make the most efficient buying decisions.

ExchangeWire: Online Video - To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, shares her views around Real Time Bidding for video and explains why it is a win-win for advertisers and publishers.

Experian: The future of multichannel marketing – marketer and consumer perspectives

This whitepaper gives insights into the discrepancies and consistencies between marketing strategy and consumer behaviour.

9th Future of Digital Advertising Event - Presentations now available

Access the presentations from the 9th Future of Digital Advertising Event held on 5 February, 2013 and find out the key facets of trends in digital advertising, how much money will the online advertising industry be worth in 2013 and how does Australia compare with the US, the UK and other EU economies, plus more.

Adstream has announced its digital portfolio for 2012 and introduced the latest innovations as part of its consolidation in the digital advertising environment.

Tequila kicks off 2012 with strong win in Creative Showcase 6.4

Tequila Digital, Soap Creative and Amnesia all winners for Creative Showcase 6.4

Yahoo!7 today announced its first choose-your-own-ending online video campaign for Unilever's Impulse brand.

Visible Measures: The 2011 Social Video Advertising Report

The annual review of Social Video Advertising Performance from Visible Measures. The significant increase in views this quarter compared to previous years illustrates just how fast the social video industry is growing.

Nielsen: Online Landscape Review Report – December 2011

In this December 2011 release, a review the latest unique audience trends and top retailers percentage growth over the 4th quarter is presented.

Dynamic Logic & iMedia Connection: How to Bolster Ad Effectiveness in a Saggy Economy

This article explores questions such as "how do poor economic conditions affect ad performance? Can ads still motivate awareness during a weak economy?".

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