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THE POWER OF CONTEXT: How advertising within relevant context helps to build brand equity

In the first Australian study of its kind, carsales.com Limited commissioned Nielsen to examine and compare the campaign performance of automotive advertisers, both on the carsales network and in non-contextually relevant environments, to better understand the effect that relevant context has on brand equity.

 

Game tackling neurological disorder takes the prize in IAB Creative Showcase

SYDNEY, 23 Nov., 2016: A joint project between Nomad and Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition with “Sound Storm” campaign for the National Acoustic Laoratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. Second place went to M&C Saatchi for “The Teleporter Adventures” for Commonwealth Bank and third was awarded to AnalogFolk for its work for CrownBet on the “Fanterpreter” campaign.

Slides from our Oct. 2016 ad blocking study. 

 

Ad Blocking in Australia: The Consumer Perspective (Graphic and Report)

The latest IAB AdBlocking in Australia study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites. 

 

 

IAB Study recommends four ways to move consumers away from Ad Blockers

Sydney, 21st November 2016:  Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new study released today by IAB Australia and conducted by Pureprofile. According to the IAB AdBlocking in Australia study, a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites.

The Australian: Regulatory systems are struggling in digital age

The Australian - Nov. 15, 2016: Data, it’s the electricity of our age. Global internet traffic is predicted to nearly triple over the next five years, driving billions of dollars of investment in the construction of new data centres that enable our digital lives.

Sydney Morning Herald: Big data revolution comes at a huge cost

SMH - Nov. 15, 2016: Two-and-a-half years ago, the financial world was full of hype about a great new system that would lead to cheaper loans for customers who paid their bills on time.

ZDNet: Big W confirms customer data exposure

ZDNet - Nov. 14, 2016: The discount department store ceased online shopping operations last Thursday after customer data was pre-populating as a result of a 'technical issue'.

Data Availability and Use: Productivity Commission Draft Report - Oct. 2016

The Government draft report was released on 3 November 2016. The public is invited to examine the draft report and to make written submissions by Monday 12 December 2016.

The final report is expected to be handed to the Australian Government in March 2017.

Review the Data Availability and Use paper and the overview guide below. Also included is an infographic.

 

NOMINATIONS FOR THE MARKETING ACADEMY AUSTRALIA 2017 SCHOLARSHIP

The Marketing Academy has opened nominations for the 3rd year of its esteemed programme which gives aspiring marketing leaders the skills and knowledge to get to the top of their industries. 

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