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Criteo: The New Digital Traveler

The online travel industry has seen explosive growth in the APAC region over the past five years and will continue expanding rapidly. For OTAs in the region, understanding the methods and thought processes that guide their most engaged customers toward a booking will be crucial in the years to come.

Unruly: 6 Questions To Ask Before Launching Your Next Mobile Programmatic Video Campaign

According to eMarketer, most mobile display and video ad dollars will be automated by 2018. That means knowing how to launch effective mobile programmatic video campaigns is crucial to online success.

Signal: Creating a True Single View

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralised, durable profile that can be used for targeting and personalisation across all touchpoints.

IAB Report Reveals Decline in Invalid Traffic in 2017

Sydney - July 20, 2017: The second wave of the IAB/PwC Invalid Traffic Benchmarks (IVT) released today reveals a decline in invalid traffic compared to 2016.

Device Ownership and Trends - May 2017

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

ReachLocal:  ‘ReachDisplay GeoFence’, Harnesses Power of Geofence Technology to Track Measurable ROI

SYDNEY, Australia,  29 June, 2017:ReachLocal, a leader in powering online marketing for local businesses, today announced the launch ofReachDisplay GeoFence, a location-based mobile advertising solution that harnesses the power of geofencing technology and makes it accessible, affordable and quantifiable for businesses of all sizes.

A Global Perspective of Mobile Consumer Experience - June 2017

The IAB Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users.

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