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Digital Video Universe - October 2017

On average, 82% of Australians aged 18+ (15.5m) are viewing 27 hr 32 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for October 2017, and the share of all video by age for Q2 2017.

Innovid: Interactive Video Starter Guide

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy. Interactive video success is driven by recognizing where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilizing custom formats intended to maximize engagement and time spent with your ad.

InMobi: Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.

AppNexus: The Future of Trading

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has nonetheless been plagued by issues around transparency, brand safety, and performance measurement.

Unruly: 9 Predictions for Adland 2018

2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns.

Industry Briefing: Privacy Update & the GDPR

Join the IAB on Wednesday, 11 April 2018 for the 2018 Privacy Update Event, covering topics from the new Data Breach Laws to GDPR. What do recent changes to privacy and data laws mean for digital media and advertising companies?

Video Advertising Council Event

Hold the date for Wednesday, 16 May 2018 for the IAB Video Advertising Council Event as we gather a broad, collective voice that sets about addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

IAB Digital Ad Ops Melbourne 2018

Hold the date for Wednesday, 20 June 2018 for Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. Ad Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

Mobile Advertising Council Event

Hold the date for Wednesday, 25 July 2018 for an IAB event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2019 and a better understanding of the process and collaboration necessary in executing great mobile.

IAB MeasureUp 2018

With the advent of digital advertising, measurement has become an incredibly hot topic. Whether that’s the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical topic for the industry. So, hold the date for Tuesday 23rd October 2018, IAB's MeasureUp Conference is back.

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