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Australian Online Landscape Review - July 2017

The digital landscape in July 2017 saw Australians spend 69 hours of surfing online per person across over 268 sessions per person, with 20,107,000 people actively surfing online.

Online Advertising Expenditure Report - Quarter ended June 2017

Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.

Online advertising spend reaches $7.6 billion in 2017 financial year

SYDNEY, 5 September 2017: The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.

ReachLocal: How Geofencing Works To Reach Mobile Consumers

How can your local business use mobile advertising to get in front of more local consumers when they are on the go? Check out this infographic to learn how geofencing works to reach the right people in your local area when they’re using their smartphones.

 

 

AdRoll: The Ultimate Guide to Retail Christmas Planning

For our retail Christmas holiday planning guide, we’ve combed through hundreds of best practices, dug deep into the behaviour of over 1.2 billion digital profiles and gathered examples from select experts—all to help make sure that your holiday retail season blows last year’s out of the water.

Connected TV now accounts for up to 35 percent of Australian broadcaster’s online video supply

SYDNEY, 31st August 2017: IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Connected TV: The New Era of Television examines why, despite CTV rapidly growing in scale, advertisers are yet to fully embrace it as an advertising platform. The white paper documents the opportunities and challenges CTV holds for the Australian media industry and aims to inspire advertisers on how best to use it with contributions from Adobe, Carat, MCN, Nine, Telstra TV, Tremor Video and Yahoo!7.

IAB Connected TV Whitepaper

IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Digital Video Monthly Universe - May 2017

82% of Australians aged 18+ (15.5m) are viewing 25hr 20mins of video per month on average.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

Australian Online Landscape Review - June 2017

The digital landscape in June 2017 saw Australians spend 71 hours surfing online across over 276 sessions per person, with 20,107,000 people actively surfing online.

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