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Monthly Active Users is the total number of unique users using an app or property/brand each month.

A method of collecting data through client-side measurement directly from the web based player or mobile device.

KPI measuring the effectiveness of an audio ad based on the ratio of Audio Impressions and Actions.

KPI measuring the effectiveness of an audio ad based on the ratio of Audio Impressions and Click-throughs.

Podcasts offer branded partnerships where the content can be sponsored. The presence of the brand in the programming can vary from brand mentions to editorial integration to sponsor participation in the development of the content. Website and marketing elements can be included.

Streaming offers customized channels and playlists that can be branded for an advertiser, including audio elements as well as on screen and marketing elements.

Metric that indicates how many display companions were delivered along with the audio ad.

The average length of each session (with duration of at least one minute) within the daypart/time period.

The average number of listeners (with duration of at least one minute) during the daypart/time period.

Metric that indicates the number of fully delivered ads.

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