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Building a Business Case for Attribution

AdRoll, the performance marketing platform, has released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...

IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

Gai Le Roy returns as Research Director for IAB Australia

Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.

Agencies step up their use of attribution, viewability and ad fraud detection technologies but marketers need more support

Sydney, 14th October 2016:  The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia.  The “State of the Industry: Marketing & Advertising Technology” report also found that agencies, clients and publishers have increased their use of tag management and DMPs.

The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016. 

Huffington Post: Digital Privacy: Australia's New Data Retention Scheme Begins

12 Oct., CANBERRA:  Not everyone is ready to take part, but the digital privacy of all Australians will be subject from Tuesday to a new multi-million dollar data retention regime.

The Ooyala Q2 Global Video Index

Worldwide, the streaming industry is seeing phenomenal growth, both in the number of subscribers and in the number of services that are rolling out.

Brightcove: What makes an Outstanding Video Player?

Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience.

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

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