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NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Mobile at the heart of the retail experience according to IAB Global Report

Survey of mobile users in 19 countries shows mobile driving traffic in store

Australians more likely than global peers to purchase on mobile, highlighting strong opportunities for local retailers in grocery, electronics and homeware space

Sydney, 28 September 2016: Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference.  Just over three-quarters (76 percent) of smartphone and tablet users in APAC said they have purchased a product or service on their smartphone or tablet in the past six months.  In Australia, 45 percent of respondents buy using a mobile device on a monthly basis and report that they make 33 percent of their typical monthly purchases using mobile screens.

Mobile Commerce: Australia and the World

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

Out-Law.com: Google and Dropbox the latest US tech giants to sign up to the Privacy Shield

27 Sept.: Internet giant Google has signed up to the Privacy Shield, a framework designed to facilitate the transfer of personal data between the EU and US by businesses.

IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”

In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…

B&T - Sydney, Aug 24: Disruption isn’t new. It has been around forever, but the frequency of major disruptions is increasing in step with technology. We are now very well into what has been coined “The Fourth Industrial Revolution” ...
IAB Australia elects Nicole Sheffield as new Chair of the Board

Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.

AdNews: The 'lifeblood' of IAB Australia - News Corp, MCN and AdRoll join the fray

AdNews, 7 Sept., 2016: New IAB CEO Vijay Solanki has his feet firmly under the table, having made a batch of fresh appointments within the organisation's video, tech, mobile and measurement hubs.

Handy charts and graphics from FY 16 for your reports and presentations.

Connected Apps: The New Battleground for Video Services

With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.

IAB Australia Appoints Four New Council Chairs

IAB Digital Council Refresh Event Brings Councils Together for First Time

SYDNEY, 7 September 2016: IAB Australia demonstrated its intent to listen and evolve under the leadership of newly appointed CEO Vijay Solanki by hosting an IAB Council Refresh event in Sydney last week.

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