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Sydney Morning Herald: Data retention and the end of Australians' digital privacy

29 Aug.: The digital privacy of Australians ends from Tuesday, October 13.

 

ERADICATING BOT FRAUD: THE PATH TO ZERO-TOLERANCE - Videology and WhiteOps Whitepaper

The problem of ad fraud—specifically non-human traffic commonly referred to in the advertising industry as “bot traffic”—is a huge and growing concern in the world of digital marketing. It is a problem affecting all stakeholders within the advertising ecosystem—advertisers, their agencies, and media companies.

Out-Law.com: Public censure can lead to the worst outcomes for businesses responsible for data privacy failings, says expert

25 Aug. - A public censure from a data protection authority can lead to the worst outcomes for businesses responsible for data privacy failings, an expert has said.

Online advertising spend reaches record $6.8 billion in 2016 financial year

SYDNEY, 23 August 2016:The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30th 2016, a 29.7 percent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.

Out-Law.com: German watchdog threatens legal challenge against EU-US Privacy Shield

23 Aug. - A data protection authority (DPA) in Germany is considering raising a legal challenge against the European Commission's endorsement of the Privacy Shield, a framework designed to facilitate the transfer of personal data between the EU and US, according to a report by The International Association of Privacy Professionals (IAPP).

Online Advertising Expenditure Report - Quarter Ended June 2016 (FY 15-16)

The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30th 2016, a 29.7 percent increase over the prior financial year. This reflects an acceleration of growth compared to 2015 when expenditure grew by 19.8 percent year on year.

Melani Theodorou, Administration Manager

Melani comes to the IAB with years of administration and event experience. Prior to taking on the role at the IAB, Melani was events coordinator at AIMIA. Mel brings her passion for digital marketing and events to the team and is an essential part of helping IAB achieve its objectives through the implementation of our training and certification programs.

Christian Manie, Director of Content

Christian is the Director of Content for IAB Australia, bringing 15 years of media experience to the production of IAB’s written and graphic content. Christian has varied experience in the research, writing, editing, design and production of news and magazine publications, as well as years of digital knowledge garnered from varied staff and freelance roles as a content creator, freelance writer and digital producer, including a year as a digital producer for IAB.

Having spent a good amount of time living and working overseas, Christian has been an editor and writer at daily news publications, worked in publishing and sales and has been a political campaign manager at the local and county level in the U.S.

Within Christian’s purview at the IAB is researching our positions and policies and clear articulation of those to members and media, the creation of company materials, papers, reports and articles, shooting and creating video content, managing our blog, and the management and maintenance of IAB’s digital properties.

B&T: We’re Approaching A Tipping Point For Mobile Advertising: IAB CEO Vijay Solanki

B&T - 15 Aug., 2016: In this opinion piece by Vijay Solanki, IAB Australia’s CEO, he explores the evolution of mobile, advertising on the platform and why the industry must be ‘simple but complex’.

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