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Online advertising expenditure in Australia for the first-quarter 2010 (3 months ended 31 March 2010) totalled $513 million, which is equal to the results recorded for the fourth-quarter ended 31 December 2009. General Display advertising and Classifieds advertising accounted for 24.6% and 23.8%, respectively, of the total advertising expenditure for the first-quarter 2010, while Search & Directories advertising comprised the remaining 51.7%.

What should I be measuring? Should I be paying for my data or should I go with the free data service? If digital really is the most measurable and accountable advertising medium, what do these numbers actually mean? Paul Fisher explains how to figure things out when so much data is available.

Eyeblaster: Digital Advertising for Airlines

Eyeblaster Research (now MediMind) crunched the results of hundreds of millions of airline impressions worldwide. The results suggest that using Rich Media more than double the direct response effectiveness of airline campaigns.

Imagination the key to success for 2010 IAB Australia Awards

2010 IAB Australia Awards now calling for entries.

Find out more about the key trends in the online advertising world internationally including "media-meshing" and the application of various targeting methodologies to enhance consumer's experience with advertising.

A wrap up on what happened in 2009 in our industry by Paul Fisher for B&T including statistics, trends and future predictions for 2010.

IAB Australia Measurement Council moves on auto refresh guidelines

IAB Australia today announced that its Measurement Council is drafting guidelines and best practice for the application of auto-refresh.

ÜBERSELEKTOR

To bring Beck's positioning of “Different by choice” to life, Holler integrated social elements online with outdoor along with a number of media events in a truly innovative way, devising an additional stream of digital dialogue and content.

Online Advertising continues strong double digit growth through 2009

Exceeds $1.8 billion expenditure for year ending December 2009.

"What will 2010 be the year of?" To cope with the increase in cross-media, marketers, agencies and publishers will need to adapt their structures and processes in order to cope. This article also suggests that 2010 will be the year that online video advertising will grow.

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