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Australian Online Landscape Review - Apr. 2018

The digital landscape saw 20,446,000 people actively surfing online in April 2018, with Australians 18+ spending an average of 83 hours online per person.

General Display advertising steals back marketers’ hearts in Q1 2018

Sydney - 31 May, 2018: Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.   The report also highlights a shift in advertising spend with marketers favouring General Display advertising over both Classifieds and Search and Directories.

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market. Video was up 36 percent in Q1 2018 versus Q1 2017 to reach $320 million, representing 42 percent of the entire Display Advertising segment for the quarter. 

PubMatic: Quarterly Mobile Index (QMI) for Q1 2018

By analysing over ten trillion advertiser bids running through its platform on a monthly basis, PubMatic has observed real-time developments in the mobile space that may allude to broader digital industry trends. This information is then compared to other published data to further understand changes in the mobile landscape.

Quantcast: How to Obtain Consumer Consent under GDPR

With the implementation of GDPR, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.

Unruly: 2018 GDPR Study: Have you got what it takes to rebuild consumer trust?

Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands - and who they thought should access their data.

Cameron King becomes IAB Australia Chair of Board

Libby Minogue appointed to the newly created role of Deputy Chair

Sydney, 24 May 2018: IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.

Mobile Advertising Revenue & Usage Market Update - Apr. 2018

In this report the IAB Mobile Advertising Council has pulled together different pieces of IAB driven research looking at mobile advertising and media consumption in Australia to give an overview of the state of the industry in 2018.

Australian Online Landscape Review - March 2018

The digital landscape saw 20,405,000 people actively surfing online in March 2018, with Australians 18+ spending an average of 88 hours 41 minutes online per person.

Total Australian Advertising Market - CY2017

The Australian digital advertising market continues to grow in CY2017, reaching $7.9 billion or 50.7% of the total paid ad market. Mobile and video grew substantially, with a combined share of 25% - more than any non-digital advertising segment.

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