Social Media News: Social Media Statistics Australia – September 2012

Posted by IAB Australia On October 01, 2012 Research & Resources

Social Media Statistics Australia – September 2012

1. Facebook – 11,500,000 Australian users/accounts (steady – as reported by Facebook Australia Cheif, Liam Walsh) – 13 million UAVs according to Google Adplanner (users logging in from multiple locations – home, work, school etc).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,800,000 (down 200,000)
4. LinkedIn – 2,200,000 (steady)
5. Twitter – 2,114,000 (steady, see last month for formulae/ calculation)
6. WordPress.com – 1,700,000 (up 100,000)
7. Instagram – 1,500,000 (up 200,000) – using Facebook estimate, see calculation below (500,000 UAVs)
8. Tumblr – 1,100,000 (down 100,000)
9. TripAdvisor – 960,000 (steady)
10. Flickr – 800,000 (down 20,000)
11. Pinterest – 640,000 (up 20,000)
12. MySpace – 390,000 (steady)
13. Google Plus – approx 377,500 (down approx 300,000 see calculation below).
14. Yelp – 200,000 (up 8,000)
15. Reddit – 150,000 (steady)
16. StumbleUpon – 100,000 (down 10,000)
17. Digg – 65,000 (down 12,000)
18. Foursquare – 58,000 (down 5,000)
19. Delicious – 30,000 (steady)

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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