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A Guide to Designing Digital Ad Impact Studies - May 2019

The IAB's Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions. 

Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing 

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share. 

What about Geo-Location?

While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?

Unruly: Video and Sustained Brand Impact

New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.

Viacom: In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71% say that TV is an important source of entertainment in their life (67% globally), and 46% worry they would be bored without TV (38% globally). 

Guardian Australia joins IAB Australia Board

3rd June 2019; SYDNEY:  IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately.  The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton. 

IAB Digital Ad Ops Conference - Melbourne

This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.

VISIT THE AD OPS MELBOURNE WEBSITE HERE FOR MORE INFORMATION AND TICKETS

App-ads.txt technical information
Online advertising Q1 2019 sees seasonal drop while year-on-year growth continues apace

Monday 27th May 2019: Online advertising has continued to climb in Australia with revenues increasing 4.9% year on year to reach $2.2billion for the first quarter of 2019. The data which was drawn from the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC, also showed that video, mobile and classified advertising were the stand out performers, increasing year on year by 15%, 26% and 7% respectively.

All categories of digital advertising experienced growth in Q1 2019 when compared to the same quarter in 2018, with overall digital advertising increasing 4.9 percent YOY.

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