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Tequila snares Creative Showcase 5.1

Tequila’s ‘Pedigree Adoption Drive Application’ has been declared the winner of the first round of the fifth annual Creative Showcase, Australia’s best free online award for creativity in digital advertising. In a close competition, Visual Jazz was awarded second place for its work on Defence Force Recruiting campaign while Holler secured third place for its XXXX campaign. The winners were chosen by a panel of industry judges.

Paul Fisher's latest AdNews Article about how he thinks having major publishers owned by traditional media companies has shaped the Australian digital media industry.

2010 IAB Awards Ceremony

The winners of the 2010 IAB Awards have been announced last night at the ceremony.

Alienware Clan Challenge | 2010 IAB Awards Winner

To convince hardcore gamers that Dell's Alienware machines were the best on the market, MediaCom conducted in depth research and created the Alienware Clan Challenge, the biggest “Call of Duty” gaming tournament in Australian history, supported by a mix of online advertising, social media and PR.

Tooheys New Extra Dry – 6 Beers of Separation | 2010 IAB Awards Winner

ZenithOptimedia created a mobile site and episode content featuring across iTunes, social media sites and Foxtel television to challenge Lion Nathan's target audience of 18-24 y.o. males and prove the theory of ‘6 Beers of Separation’.

Take the Wheel | 2010 IAB Awards Winner

Faced with a challenging economic market which had suffered a 22% downturn in car sales that year, Nissan had ambitious objectives for the launch of the 370Z so WHYBIN/TBWA/TEQUILA came up with a clever microsite enabling users to experience the car from every angle.

LYNX Party Across the Internet | 2010 IAB Awards Winner

For the launch of Lynx Superfresh, the brand needed to engage with the elusive young male market so Soap crafted a mind bending online experience that blurred the lines between advertising, social media, entertainment and interactivity.

Member’s Lounge | 2010 IAB Awards Winner

Bringing to life the “Retention is the new Acquisition” motto, Publicis Mojo and Virgin Mobile created a mobile destination site to engage and reward existing customers.

The Adventures of Freddo | 2010 IAB Awards Winner

To connect with a young audience, Cadburry and Freddo needed to get the parent's tick of approval, so Publicis Mojo Melbourne created a playful, educational site, which also encouraged kids to go outside and make the most of a series of printable activities.

The Art of Walking | 2010 IAB Awards Winner

To raise awareness around The Great Ocean Walk, Publicis Mojo Melbourne created a long format movie which was then shared and distributed internationally through a clever use of cross media involving social media, microsites, TV broadcasts and partnerships with newspapers.

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