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Sizmek: An Insider’s Look at Creative Quality, Personalization, and DCO

While digital marketing is thriving thanks to advancements in data, AI, and privacy, marketers still value creative, and they want better ways to incorporate creativity into their campaigns. In fact, 81% of marketers surveyed state that improving digital campaigns to show off their creatives is a top priority in the coming year.

LiveRamp: People-Based A/B Testing and Incrementality

People-based A/B testing gives marketers the ability to reliably differentiate who is in their test audience and who is in the control across channels and devices. Now the results of your incrementality tests will truly show what drives conversions and what’s wasted ad spend.

Video and native underpin continued revenue growth for digital advertising

Sydney, 28th November 2018: Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released today by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the preceding June 2018 quarter.

Google Marketing Platform: Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel.

Australian Online Landscape Review - September 2018

The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.

Video Ad Serving Template (VAST) 4.1

Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.

Ad Ops Sydney 2018: Digital Fact Pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.

Novemeber, 2018 

Rakuten Marketing: The State of e-Commerce in Asia-Pacific

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Australian Online Landscape Review - August 2018

The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.

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