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Device Ownership & Trends - Jan. 2019

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

SCA: Grocery Buying Habits

Did you know, nearly 1 in 2 SCA grocery buyers visit the supermarket at least several times a week.

Viacom: Australian Millennials: Music, Humor and Resilience

Viacom's recent project The Next Normal: Rise of Resilience spanned 28,600 people aged 6 to 54 across 32 countries, including Australia. Here are the key findings from an analysis of Australians aged 16 to 34.

January, 2019

InMobi: Global Ad Tech and Martech Predictions for 2019

Discover the Top Trends for Marketers in 2019.

Video Council Event

HOLD THE DATE

Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday, 16 May 2019 as we discuss key topics in the Australian digital video landscape.

Australian Online Landscape Review - October 2018

The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.

IAB Digital Ad Ops Conference - Melbourne

HOLD THE DATE

This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.

Mobile Council Event

HOLD THE DATE

Join IAB Australia and our Mobile Advertising Council on Wednesday, 21 August 2019 as we discuss key topics in the Australian mobile advertising landscape.

MeasureUp 2019

HOLD THE DATE

As digital advertising investment has increased to represent over half of the total ad market in Australia in FY 2018, accurately measuring its impact is more important than ever. The MeasureUp conference, the only measurement focused conference in Australia, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments.

This is Australia's premiere measurement and ad effectiveness conference.

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