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AppNexus: The Digital Advertising Stats You Need for 2018

If there's one thing you can count on in ad tech, it's that the industry is always changing. Whether it's emerging monetization technologies or new destinations for ad spend, you need to stay up on the latest to get ahead of the competition.

IAS: H2 2017 Media Quality Report

In their latest report, IAS explores media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the Australian digital market, as well highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2017. Additionally, New Zealand data has been included in the benchmark report for the first time.

Signal: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonises data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit.

PubMatic: Quarterly Mobile Index (QMI) for Q4 2017

PubMatic’s Q4 2017 report sees an expanded scope from quarterly analysis to a full year look back, as well as adding several benchmarks for mobile advertising performance around pricing, volume and growth. The report looks to observe developments in the mobile space in order to scope out future trends in the digital industry.

Signal: 5 GDPR Compliance Questions Marketers Must Ask Their Vendors

Still not sure about GDPR? Signal breaks it down with a few questions to ask and how the new laws will complicate the relationship with vendors and other partners.

AppNexus: 5 Tips to Optimize Your Header Bidding Setup

Header bidding adoption has skyrocketed, facilitating huge revenue gains for countless web sites. For those who are still thinking about it, AppNexus has put together a guide with five actionable tips on how to optimize your header bidding setup, including how to assess your demand partners, decrease latency, and more.

Innovid: Become an OTT Marketing Expert

With more consumers adopting OTT devices, it’s increasingly important for marketers to master video advertising on the big screen. Innovid has you covered with materials to help you reap the rewards of successful marketing on these engaging and effective devices.

Signal: WTF is Identity?

The web is becoming more personal everyday, to the point that consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. This eBook from Signal and Digiday touches on the importance of meeting these heightened expectations by mastering the fundamentals of identity across the digital ecosystem.

Innovid: Interactive Video Starter Guide

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy. Interactive video success is driven by recognizing where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilizing custom formats intended to maximize engagement and time spent with your ad.

InMobi: Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.

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