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Friday 3rd April 2020: Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to stop blocking the news. The call comes as many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”

IAB Quarantine Quiz
IAB Quarantine Quiz

To test you digital knowledge, keep you on your toes, and just for a bit of fun to relieve the boredom, IAB Australia is running a Quarantine Quiz Series.

There will be a new quiz on a different topic every week, and we are tallying the results and will announce a winner when life returns to normal (whenever that is...).

Project Rearc Webinar

IAB Tech Lab and IAB Australia are hosting a series of Project Rearc Webinars. This first webinar on Thursday, April 2, will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.

 

Digital Audio Buyer's Guide: Education and Training Deck

This educational and training deck combines the August 2019 Buyer's Guide with the latest research and education from IAB Australia. It is designed to educate marketers and advertisers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. 

 

As we hunt for information, consumption patterns are changing

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

 

Data Label: Adopting data transparency standards for digital marketing in Australia

Adopting data transparency standards for digital marketing in Australia - through the Data Label

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labeling of those details.

IAB Australia Content Manager
Google: 2019 YouTube Ads Leaderboards - A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore the 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch.

Australian Online Landscape Review - December 2019

The digital landscape saw 18,092,000 people 18-years and over actively surfing online in December 2019, with Australians 18+ spending an average of 123 hours and 4 minutes online per person.

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