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The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT)
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
AdNews - Oct. 25, 2016: David Jones, Country Road, Myer, Net-a-Porter, Burberry, Liberty London and ASOS are just a handful of brands using affiliate marketing, but until now there has been no official industry guidelines for the booming sector Down Under.
Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person.
From global media giants to Australian rugby clubs, our new white paper shows how only Ooyala is helping content providers win big with video.
In an era where nearly half of all video views are on mobile, demand for top-quality video is skyrocketing. That’s good news, but also a big challenge for companies that need to create more video faster, earn great returns and stay ahead of the curve (and the competition).
Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries
NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.
With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58 hours surfing online across over 263 sessions per person.
Sydney, Sept. 1, 2016: InSkin Media Australia GM Matt Newcomb has been appointed to the IAB Australia’s Video Advertising Council. A 15-year media industry veteran, Newcomb’s takes up the industry advisory role with immediate effect.