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The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC.

Digital Audio: State of the Nation - March 2019

The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Auction Mechanics Handbook - Feb. 2019 Update

After receiving feedback from the industry, we have updated the original Dec. 2018 edition of this handbook. The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

IAB Future of Measurement: Town Hall Meeting

Join IAB Australia on Monday March 25 at 8:30 am for our 2019 Measurement Town Hall. Developed by the IAB Measurement Council,  this Town Hall meeting will see the IAB present its new Future of Measurement project, and is a chance for agencies, marketers and publishers to hear from experts in the field and share their thoughts and concerns around digital audience measurement. 

Forbes - GDPR: Compliance Challenge Or Marketing Opportunity?

Forbes, March 6 2019: There has been much hand-wringing among marketers over the European Union’s recently implemented data privacy rules. Yes, they have important implications for marketers doing business in Europe. And it’s true that failure to comply can result in significant penalties.

IAB's March 2019 Update

Please take a minute to tell us what we can do to meet the measurement needs of the digital advertising industry in the future. 

Through extensive engagement with key stakeholders and industry bodies in the local market on the buy and sell side, and an assessment of various developments in overseas markets, the IAB is conducting a buy and sell side research survey on market. The findings from the market analysis will be presented at an industry Town Hall meeting on 25th March where other interested parties will also have the chance to discuss the next steps. A final report for market is expected to be released in April 2019.

SYDNEY, March 12, 2019: The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

Digital Fact Pack: Programmatic Summit 2019

Get all the latest digital information and figures for reference during Programmatic Summit 2019.

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