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The psychology behind shopping is evolving. A major shift in the consumer mindset is giving rise to three major trends, all on track on track to have a huge impact on the retail industry. This study explores these behavioural changes and the motivating factors behind them.
Header bidding, also known as pre-bidding, is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges at the same time before making calls to their ad servers (mostly DoubleClick for Publishers) ...
Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services.
MONDAY 4TH March 2019: IAB Australia today released the 3rd wave of its Audio Advertising State of the Nation Report. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcasts, is a truly collaborative industry project with support from 13 different media and technology companies as well as industry body Commercial Radio Australia.
Norton Rose Fulbright, Feb. 27 2019: With significant enforcement activity and new laws being enacted or proposed since the start of the year, regulators in the EU and the US, several US states, and the US Congress are showing they mean business in terms of data privacy.
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The digital landscape saw 20,717,000 people actively surfing online in December 2018, with Australians 18+ spending an average of 94 hours online per person.
ZD Net, Feb. 15 2019: An independent report authored by a US government auditing agency has recommended that Congress develop internet data privacy legislation to enhance consumer protections, similar to the EU's General Data Protection Regulation (GDPR).
Jenn is Head of Membership for IAB Australia and brings over 10 years of experience across Sponsorships and Strategic Sales in the TV and Digital space. Working across a range of media owners in the Australian Market such as ninemsn, Fairfax Media and Yahoo7 has given Jenn extensive commercial and marketing experience. Her passion for the digital advertising industry and the community within it puts her in good stead in her current role within the IAB.
Steve is the Digital Content Producer for IAB Australia. Having completed an Honours degree in Industrial Design, Steve brings with him a keen eye for detail and a diverse range of skills including visual communication, technology and materials, and research.
In 2017 Steve joined the IAB and its mission to help the digital advertising industry thrive, working with the Director of Content and helping to manage the IAB’s written and graphic content. This includes the design and production of infographics, research papers, event branding and collateral, newsletters, company materials, copywriting, management of the website, social channels, and filming and editing video content.
Feb. 2019
