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The IAB have partnered with Kantar, global leaders in advertising measurement, to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact.

Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons.

In 2019, tourist arrivals in Singapore is expected to grow anywhere between 1% to 4% compared to 2018. There is an advantage to marketers in understanding how the Singaporean market works. 

Out-of-home media is marching steadily toward digital. PwC predicts a compound annual growth rate of 10.1% for digital out-of-home (DOOH) media around the globe over the next five years, and leading media owners are at the forefront. But how do they keep pace with a rapidly changing environment while maintaining strong business fundamentals?

28th November 2019: Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter.   The report, which is recognised as the industry standard for independent market level industry intelligence in Australia, has been revamped to enable members to review market data at a glance.  

Growth continues for online advertising underpinned by strong video trading

Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter.  

According to eMarketer, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion. The Asia-Pacific (APAC) region alone will account for 64% of total e-commerce sales worldwide this year, a 25% Year-on-Year (YoY) growth.

IAB Members can view the speaker and panel videos and download the presentation decks and other content from the day. 

For brands in Southeast Asia (SEA), showing up in users’ search results isn’t just about driving clicks and conversions. Here, Jenny Lim, Search Performance Solution Specialist at Google Malaysia, breaks down our latest research with Ipsos and Kantar which shows the direct impact on awareness, recall, and consideration that being present in upper-funnel searches can have on brands.