Filtered Results

With native advertising now firmly established as a key display product within the Australian digital media marketing mix, the Standards and Guidelines Council are now keen to provide an updated review the product definitions, some best practices and a balanced mix of local product examples to showcase some of the best-in-class here in Australia.

February 2020 IAB Australia Newsletter

Following the previous industry review released in February 2018, the Affiliate Marketing industry is establishing itself as a growing, valuable and sophisticated acquisition channel for brands in Australia.

Kantar, in partnership with the Digital Health Summit, surveyed more than 1,000 American adults between Nov. 7 and Nov. 22 to get a better sense of where consumers stand when it comes to the integration of technology into all aspects of the healthcare spectrum. The findings make clear that one of the biggest hurdles to greater adoption is not innovation, but trust.

IAS take a look at the trends, challenges, and technologies that will propel the digital ecosystem into the new frontier of advertising.Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing trajectories in the upcoming year.

Download the Report here.

The digital landscape saw 18,048,000 people 18-years and over actively surfing online in November 2019, with Australians 18+ spending an average of 126 hours and 2 minutes online per person.

This event is now sold out. To be placed on the waiting list, email Jenn Thomas at jenn@iabaustralia.com.au and we will notify you if a spot becomes available.

Join us at the IAB Australia Audio Summit in Sydney on March 4 as we explore the Australian digital audio advertising industry and landscape and launch the fourth wave of IAB's Audio Advertising: State of the Nation Report.

IAB has postponed this event due to the COVID-19 pandemic. The June date listed is a tentative date, and we will notify all attendees of the confirmed date soon.

Digital born brands have gained significant momentum, reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products. In an Australian consumer and industry research study, the IAB aims to take an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches. This study will form the basis of a market report to be published by the IAB, which will be launched at an industry event on March 24th in Sydney.

This half day IAB Ad Ops Conference will take place in Melbourne on June 18, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.