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Digital advertising represented 53.2% of Total Australian Ad Market ($16.6 billion). The total digital ad spend in CY18 ended on $8.8B, up 12% on CY17. 

Sydney, April 10, 2019:Matt Rowley has been appointed CEO of Pedestrian Group, with founders Chris Wirasinha and Oscar Martin moving from full-time to advisory roles as they explore new ventures.

The third wave of IAB Australia’s Audio Advertising State of the Nation research was published in March 2019, providing further insight on how the media buying community is using audio advertising across all platforms.

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. 

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. 

The latest data from PwC shows that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year, indicating that a growing support for digital advertising by Australian marketers.

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market. 

The Eye On: Finance report is a must-read for financial services brands as well as advertisers looking for new, more effective audience targeting strategies.

IAB's April 2019 Update