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Publishers Throw Weight Behind IAB Australia

Australia’s largest online publishers this week confirmed they will be increasing their support of IAB Australia.

No Boring Bits

To prove that no two ice cream cones are alike and differentiate from competitors, Soap Creative took character Terry the Executioner from the Television Commercial and brought him to life through Social Networks, creating a truly integrated campaign.

Online Advertising Surpasses $1.7 billion in 2008

Fourth quarter of 2008 shows an increase of 22 percent from fourth quarter 2007.

IAB Appoints New Board Member

Tim Johnson, mcn’s National Online Sales Manager, has been appointed to the IAB Australia Board following a nomination and ballot conducted amongst the IAB Australia membership.

Online advertising expenditure in Australia for the fourth-quarter 2007 totalled $378.75 million, the largest fourth-quarter recorded. General Display advertising and Classifieds advertising accounted for 28% and 26% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 46%.

Ad Standards Therapeutic Goods Advertising Code exists to ensure that the marketing and advertising of therapeutic goods to consumers is socially responsible and does not mislead.

After an extensive three month review process, panel measurement has been identified as the most appropriate solution for industry standard online audience measurement in Australia.

Research conducted with Kelloggs confirms medium’s ability to drive strong branding campaigns for marketers.

Largest quarter ever reported and 32.2 percent increase from Q2 2006.

DraughtKeg Academy

When the DraughtKeg (a mini-keg for pouring a fresh Heineken at home) was released, a lot of technical information needed to be communicated so Leo Burnett came up with the DraughtKeg Academy and a cheeky suite of "training exercises" all available through a microsite.

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