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Australian Online Landscape Review - April 2019

The digital landscape saw 20,963,000 people actively surfing online in April 2019, with Australians 18+ spending an average of 116 hours and 30 minutes online per person.

The State of Data: Opportunities & Responsibilities in 2019

Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia, and recent developments across the industry, this is one event you can't afford to miss. 

Ad Ops Melbourne 2019: Content from the day

Download the content from our half-day IAB Ad Ops Conference was held in Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective ...

Melbourne Ad Ops 2019 Conference - Fact Pack

Get all the latest market information and digital resources ahead of our Melbourne Digital Ad Ops Conference on June 20.

IAB Australia launches industry mentorship program

Announces appointment of Rubicon Project’s Rohan Creasey as co-chair of Executive Technology Council

17 June 2019; SYDNEY:  IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.  With a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, the program will provide support for up to 40 mentees via 20 mentors every six months. The IAB will be accepting nominations on the IAB website from 20th June for mentees from member organisations with five years or less industry experience.

Australian Online Landscape Review - March 2019

The digital landscape saw 20,938,000 people actively surfing online in March 2019, with Australians 18+ spending an average of 108 hours and 22 minutes online per person.

Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing 

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share. 

What about Geo-Location?

While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?

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