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Impact: A Partnership Leader’s Guide to the Wild World of Mobile Apps

Every year for the past decade, pundits, insiders, and technologists have collectively crowned the following year to be “The Year of Mobile.” While it’s hard to pinpoint exactly when, somewhere along the way, mobile permanently changed the way consumers discover, share, shop, and purchase.

Criteo: Retailers: You're The Next Media Moguls

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating a rapidly growing new revenue stream with healthy margins. Over time, we expect these types of ads to be more prominent in stores, as well.

Forbes - GDPR: Compliance Challenge Or Marketing Opportunity?

Forbes, March 6 2019: There has been much hand-wringing among marketers over the European Union’s recently implemented data privacy rules. Yes, they have important implications for marketers doing business in Europe. And it’s true that failure to comply can result in significant penalties.

IAB's March 2019 Update

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC.

SYDNEY, March 12, 2019: The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

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