Filtered Results

People-based A/B testing gives marketers the ability to reliably differentiate who is in their test audience and who is in the control across channels and devices. Now the results of your incrementality tests will truly show what drives conversions and what’s wasted ad spend.

Sydney, 28th November 2018: Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released today by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the preceding June 2018 quarter.

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel.

The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.

Melbournians, hold the date for Tuesday, 20 November 2018 as we look at 2018 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2019 and beyond.

Join the IAB on Wednesday, 14 November 2018 for Digital Ad Ops Sydney 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018.

Tickets for IAB's Digital Ad Ops Conference in Sydney are now sold out.

SYDNEY AD OPS 2018 WEBSITE

Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.

Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.

Novemeber, 2018 

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.