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The latest data from PwC shows that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year, indicating that a growing support for digital advertising by Australian marketers.
Finding the right technology partner can be a daunting task. To help consultants, agencies and brands streamline the long decision-making process, dataxu has outlined some key considerations and best practices for conducting a demand-side-platform (DSP) RFI process, and a templated questionnaire that can be used with potential technology partners to get you started.
Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.
SYDNEY, 27th August 2018: IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.
The VAST (Video Ad Serving Template) 4.0 specification was released in January 2016, but hasn’t seen widespread adoption. Some recent updates point to an opportunity for successful pickup of the standard.
In this paper we lay out the reasons for this current state, and call on the industry to adopt the proposed changes.
Creative has always been a key part of traditional advertising, ensuring the message receives cut through in print, TV and radio advertisements. But the same can’t be said in the history of digital, with creative sometimes being secondary to reach, frequency and targeting. On this page we have rounded up all of our latest creative resources, designed to fully embrace digital advertising in all shapes, sizes and formats.
Neil is presently Managing Director, Digital, at News Corp, where he leads transformation of the digital solutions portfolio across News’ media, content and acquisition assets. Neil brings to the IAB more than 20 years of experience across digital and media in sales and customer engagement, and is a leading strategist across corporate and SMB. He has worked with many of the world’s most well-known brands to deliver cost-effective and transformative digital strategies and solutions. Prior to his current role with News in Sydney, Neil was Chief Revenue Officer at Rokt in New York, and has publisher sales-management experience in UK, Australia, Northern America and Singapore.
Sydney, 8th August, 2018 – IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.
Bain & Company, in partnership with Google, surveyed nearly 1,700 senior marketing executives around the globe to find out how they use their insights and technology to engage consumers.
A new research report from Sizmek reveals valuable insights into the changing market for luxury goods in Asia and why an omnichannel, data-fueled digital strategy is vital to connecting with a new generation of luxury consumers.
