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On Monday March 25 IAB Australia held its 2019 Measurement Town Hall. Developed by the IAB Measurement Council, this Town Hall meeting saw the IAB present its new Future of Measurement project, and was a chance for agencies, marketers and publishers to hear from experts in the field and share their thoughts and concerns around digital audience measurement.
Matt is responsible for all the digital (including BVOD) and print advertising revenue generated at Nine. This includes the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, the Australian Financial Review, Brisbane Times and WA Today. He leads teams across ten major verticals, including travel, luxury, auto, sport and finance, as well as agency and direct sales.
Matt's extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Nine customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Groupe in London.
Despite the evolution in technology, application of data, rich content/formats and accurate measurability in Performance Marketing, Brand and Performance Marketing still do not co-exist. General perceptions in the broader marketing industry are that branding/advertising and Performance Marketing cannot co-exist and are treated separately and often siloed by organisational structures, ecosystems, technologies, marketing strategies and goals.
As consumers move along the digitalisation curve, the online shift of their interactional, transactional and even personal lives present a blurred line of a trade-off between convenience and security.
Join the IAB on February 26, 2019 as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.
Mumbrella SAGE is the premier conference for independent agencies, SMEs and their leaders. The program is filled with inspirational stories of growth and challenges, how-to guides for building better and stronger agencies, and intimate workshops that deliver help and advice on specific topics relevant to growing businesses.
In an effort to inform, inspire and connect digital marketers from a wide range of industries, the Digital Marketing Leaders Summit returns to Sydney on February 27 & 28, 2019, at the 5-star hotel InterContinental Sydney Double Bay.
The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.
The IAB reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits.
SYDNEY, 21st January 2019: Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.
