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SYDNEY, 21st January 2019: Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
Did you know, nearly 1 in 2 SCA grocery buyers visit the supermarket at least several times a week.
Viacom's recent project The Next Normal: Rise of Resilience spanned 28,600 people aged 6 to 54 across 32 countries, including Australia. Here are the key findings from an analysis of Australians aged 16 to 34.
January, 2019
Discover the Top Trends for Marketers in 2019.
On Thursday 16th May, 2019 the IAB and the Video Council will be hosting our annual Video Vista Event between 8.30-10.30 a.m.
The key topics will be the ever-changing Video Landscape in Australia and the impact video advertising has had on brand success.
The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.
Natalie Joined IAB Australia as Director of Research in February 2019, managing the IAB’s relationship with Nielsen developing independent, inclusive and transparent digital audience measurement system and other IAB work toward the development of effective measurement solutions and standards for the online advertising industry. Natalie brings her a depth of experience and industry knowledge, having been Research director at News Corp and spending five years as head of research and insights at Fairfax Media, as well as working with Ninemsn and Ticketek.
HOLD THE DATE
As digital advertising investment has increased to represent over half of the total ad market in Australia in FY 2018, accurately measuring its impact is more important than ever. The MeasureUp conference, the only measurement focused conference in Australia, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments.
This is Australia's premiere measurement and ad effectiveness conference.
