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Get all the latest digital information and figures for reference during Programmatic Summit 2019.

The psychology behind shopping is evolving. A major shift in the consumer mindset is giving rise to three major trends, all on track on track to have a huge impact on the retail industry. This study explores these behavioural changes and the motivating factors behind them.

Header bidding, also known as pre-bidding, is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges at the same time before making calls to their ad servers (mostly DoubleClick for Publishers) ...

Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services.

MONDAY 4TH March 2019: IAB Australia today released the 3rd wave of its Audio Advertising State of the Nation Report. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcasts, is a truly collaborative industry project with support from 13 different media and technology companies as well as industry body Commercial Radio Australia.

The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Norton Rose Fulbright, Feb. 27 2019: With significant enforcement activity and new laws being enacted or proposed since the start of the year, regulators in the EU and the US, several US states, and the US Congress are showing they mean business in terms of data privacy.

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The digital landscape saw 20,717,000 people actively surfing online in December 2018, with Australians 18+ spending an average of 94 hours online per person.

After receiving feedback from the industry, we have updated the original Dec. 2018 edition of this handbook. The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

ZD Net, Feb. 15 2019: An independent report authored by a US government auditing agency has recommended that Congress develop internet data privacy legislation to enhance consumer protections, similar to the EU's General Data Protection Regulation (GDPR).