IAB Training Course: Mobile Fundamentals
Overview. Become comfortable using mobile and tablet marketing with this thorough 101 on mobile covering mobile internet, websites, search, messaging, apps, mobile display advertising and brand engagement.
Who should attend. Advertisers, agencies and publishers who have little experience with mobile marketing or want to gain a more in-depth understanding of this rapidly growing advertising tool.
What you will learn.
• Understand the mobile landscape and how consumers are using their phones
• Identify the key mobile marketing opportunities
• Learn the fundamentals of mobile strategy
• Discover how to develop effective mobile websites and apps
• Master the fundamentals of mobile search and display advertising
• Drive brand engagement via mobile
• Correctly collect and interpret mobile audience insights
• Explore new technologies & trends
Trainer: Marc Fine, Head of Marketing, InMobi.
Marc on being a trainer: "I am truly excited to be working with the IAB to deliver the mobile fundamentals course in Australia. Mobile & tablet usage and behaviour is changing at such a rapid rate off the back of unprecedented adoption of new technology and industry education and understanding of the evolving landscape is no doubt a fundamental part of the future success of the channel."