IAB Training Course: Display Advertising and Video
Display Advertising & Video
Overview. Display is no longer just traditional banner advertising. This one day comprehensive guide to digital display advertising helps delegates understand all the different formats from mobile to video. Focusing on rich media, we will also provide you with practical advice on how to effectively target consumers and measure the effectiveness of campaigns.
Who should attend. Advertisers, agencies and publishers familiar with digital basics but looking to take their digital campaigns to the next level. Ideal for brand managers, marketing managers, account handlers and planners.
What you will learn.
• Understand the online media landscape
• Explore the different rich media and creative formats
• Learn the strategy process and how to ask the right strategic questions
• Get comfortable using video and its different formats
• Video and it's different formats
• Maximise the performance of banner and video ads
• Discover ways to target your media effectively
• Optimise your ads and landing pages
Trainer: Jonathan Betts, Group Director, Client Communications Planning, MediaCom.
Jonathan on being a trainer: "I have always been passionate about digital advertising and about helping to simplify the sometimes complicated world of online display. I believe this is a great initiative from the IAB to help raise the digital knowledge of advertisers and agencies within Australia and am excited to be involved."