PwC, Level 10, 201 Sussex Street, Sydney   Friday, 31 January 2014
IAB Native Advertising Seminar

Native has become a hot topic in the advertising marketplace & another industry buzzword.

As with all new digital practices comes some confusion on definition and structure, on Friday 31 January we found out more about current native advertising options, brands doing it well and how to create engaging native experiences.

Andy Wiedlin, San Francisco based Chief Revenue Officer at Buzzfeed joined us to explain why EQ matters more than IQ in creating content that gets shared along with expert speakers from Twitter, the Monkeys and Fairfax.  

The Native Advertising seminar was recorded by
Story St Creative

The Videos & Presentations can be found below, after the agenda

Welcome & Introduction
Alice Manners, CEO, IAB Australia

What Works in Native Advertising 
Creative showcase
Ben Cooper, Director of Digital, The Monkeys

Advertorial Is Dead, Long Live Native Advertising

Felix Krueger, the mastermind behind the Brand Discover work at Fairfax, outlined which content creation principles publishers, agencies, and brands should follow to successfully offer truly engaging Native Advertising experiences.  
Felix Krueger, Emerging Solutions Specialist, Fairfax Media

Social Sharing with a Purpose – Why EQ Matters More than IQ 

Social is the new starting point for how we discover and share news with our friends. Brands now have a unique opportunity to connect and engage users by creating social content that users want to see and most importantly, share. Andy showed why EQ matters more than IQ in social advertising and why distribution is just as important as creating quality content.
Andy Wiedlin, Chief Revenue Officer, BuzzFeed

Panel Q&A

The Native Advertising seminar was recorded by
Story St Creative


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