IAB Training: Programmatic Trading - Sydney - October
The only training course in Australia focused on the impact of programmatic technology on digital media planning & buying.
1 day course
Tue 28 October 2014
9am - 5pm
Who should attend
- Media agencies and publishers
- Digital sales, ad operations and digital media buyers whose employers / businesses are embracing programmatic trading
What you will learn
- The key principles of programmatic trading, the acronyms, the landscape and the key players involved
- What is real time bidding and what are the benefits of this new way of buying
- The inventory landscape – understand how open exchanges, networks & private marketplaces work
- Understand the opportunities and the challenges that programmatic trading brings to all parties, from advertisers and agencies to publishers and data vendors
- Learn how to talk about technology and data as part of your offering to customers
- Acquire strategic and tactical knowledge about how to run, track and optimise digital campaigns or inventory through real-time bidding
- Understand the role of data in your business and the importance of data platforms for the future
What you take away with you
- Confidence in the programmatic space to ensure you deliver the best service to your customers
- Greater understanding of how technology is affecting traditional media planning & buying
- A thorough understanding of the jargon and acronyms used in this area of digital
"No silly questions, very comfortable. Useful, practical, dispell myths."
"Very informative and interactive"
"101 for programmatic between the various presenters. Well defined and linear."
"Insightful, answers a lot of questions. Comprehensive overview."
Purchases of IAB training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IAB Australia 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IAB course depending on availability and providing you contact us 2 weeks prior to the start of the course.
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