Safely Unlocking Your Biggest Asset- Audience Data - Sydney
On the 7th October the IAB Australia, Audience 360, Carsales, Sensis, Krux and AppNexus explored how holistic programmatic solutions can provide both data protection and the potential for audience extension monetisation. Topics of discussion will included creating dynamic creative opportunities, realising the value of granular data and the new media opportunities for both video and social.
Topics covered include:
- The de-coupling of audiences and inventory: What this means for Publishers, Advertisers and their Agencies.
- Monetising Audience Data - the Publisher’s Perspective
- Pitfalls to be aware of when profiting from audience data.
- What is 2nd party data?
- Why we are seeing more demand from marketers for 2nd party data?
- Hints and tips for successful 2nd party data sharing
- How Sensis and other directory businesses are transforming into digital first businesses
View the Melbourne sessions here.
Dave Osborn,VP, Asia-Pacific, AppNexus
Dave Osborn leads sales & account management for AppNexus publisher & agency clients throughout Asia-Pacific.
A 15 year veteran of digital media & advertising, Dave has held executive product management and global client leadership roles at AppNexus and The Nielsen Company. During his tenure at Nielsen, he oversaw a diverse $120 million global product portfolio, including the product integration with Facebook that led to the launch of Nielsen’s Online Campaign Ratings business. Most recently, Dave led the global account team responsible for AppNexus’ strategic partnership with Microsoft.
Originally from Seattle, Washington, Dave lives with his wife and three children in Sydney, Australia.
Anthony Saines, Director – Media & OEM, Carsales
Anthony is currently the Director – Media & OEM at Carsales.com Ltd and has an MBA in Strategic Marketing (University of Hull, UK). Anthony has held a number of senior roles in the online advertising industry since moving to Australia in 1998, including at BMCMedia.com (pre-Telstra) and DoubleClick (pre-Google) and was a co-founder of PostClick Pty Ltd in 2001.
Prior to joining Carsales.com Ltd in late 2008, Anthony was General Manager of Sensis Digital Marketing Services (with P&L responsibility for MediaSmart) and was a board member of Adstream Pty Ltd. Across his career Anthony has gained extensive experience in media, marketing and sales in the UK, Hong Kong and Australia. He is currently responsible for the MediaMotive business within Carsales.com Ltd and sits on the executive leadership team.
Jo Gaines, Country Manager for AU/NZ, Krux
Jo Gaines is Krux’s country manager for Australia and New Zealand. She has over 20 years of media experience and has earned recognition as an early pioneer in digital media. Before joining Krux, Jo served as chief revenue officer at Brandscreen, APAC’s first and only demand-side platform provider, where she managed the Australian commercial and marketing teams.
Prior to Brandscreen, she was head of consumer brands at CBS Interactive. She also started and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specializing in optimizing and monetizing digital assets for brands.
Jo’s greatest passion is motherhood; she and her husband are parents to two beautiful daughters. Jo is also an avid long-distance runner and competes in half and full marathons around the world.
Peter Barrie, Executive GM, Found Digital
Peter is Executive General Manager of the Sensis owned digital agency Found Digital. Peter joined the agency 12 months ago from MediaCom where he was Melbourne MD. Prior to this Peter was CEO of Carat.
Peter’s career in media and adverting spans over two decades. He held senior roles at News International and The Telegraph Group in the UK and in Australia as Sales Director of The Age Newspaper and APN Outdoor. He launched a digital sales house in 2006 which led to his appointment as at Carat the following year.
From working on the launch of “The Times online” in 1996 he has been involved in the evolution of print to digital and is passionate about creating new data driven solutions for clients.