PwC, Lvl 14, 1 International Towers, Watermans Quay, Barangaroo NSW 2000   Wednesday, 22 August 2018  8:30 AM - 11:00 AM
Mobile Advertising Council Event

RIP Mobile? Join IAB Australia and our Mobile Advertising Council on the 22nd August as we discuss key topics in the Australian mobile landscape. We will kick off the event by celebrating a great Australian win in mobile with whiteGREY taking out gold in the mobile category at Canne 2018. This will be followed by a passionate panel discussion on 'location' with key industry mobile enthusiasts (to whet your appetite, you can watch an introductory video on location here). And we simply could not go past the recent comments of Mediacom's Global Head of Mobile, Ben Phillips, who is predicting the end of mobile as we know it. This will be a lively debate with some of the industry's best and boldest.

 

 

 

AGENDA
08:30AM Registrations

09:00AM Welcome and introduction
                 Dom Gambino, Chairperson, IAB Mobile Council & Head of Customer Success, ANZ, Near

09:10AM Creativity & Mobile - Winning Gold on the smallest screen?
                 Anthony Moss, ECD, whiteGREY
                 Nathan Rogers, Head of Strategy, whiteGREY

09:35AM Location
                 Moderator:
                 Blake Moseley, Director, Commercial ANZ, Innovid
                 Panelists:
                 Michelle Zhou, VP, Global Customer Success, Near
                 Elyse Foley, Business Director, PHD Media
                 Stewart Heys, Head of Ad Product, News Corp Australia
                 Tom Gregory, Head of Sales ANZ, Blis

10:30AM DEBATE: “If I have this title and I’m doing this within a year, I’ve failed because mobile is a behaviour. It’s so ingrained across everything that if my training solution works, everyone should be mobile experts.” - Ben Phillips, Global Head of Mobile, Mediacom
                 Moderator:
                 Rick Knott, Managing Partner, Puzzle Tech
                 Debaters:
                 Lottie Laws, Head of Video, Twitter
                 Peter Barry, Country Manager, PubMatic
                 Peter Birch, APAC Commercial Director, Kargo
                 
Naysla Edwards, Vice President Brand, Charge Cards & Experiences ANZ, American Express
                 Timothy Whitfield, VP Strategic Solutions, APAC, Sizmek
                 Jeremy Neyman, Senior Manager, Advertising, eBay

10:55AM Close
                Dom Gambino, Chairperson, IAB Mobile Council & Head of Customer Success, ANZ, Near
                 Supported by:
                 AMEX, Near, News Limited, PubMatic, The Trade Desk, BLIS, Inmobi, Innovid, Kargo

 

Related Information: