IAB MeasureUp 2018

With the advent of digital advertising, measurement has become an incredibly hot topic. Whether it's the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical for the industry. So, hold the date for Thursday, 1 November 2018, as IAB Australia will be hosting the MeasureUp conference in Sydney.

As the body at the head of independent digital measurement, the IAB is again bringing together the smartest local and overseas brains on the topic to shed light and provide perspective. The MeasureUp conference will put the focus on measurement science and marketing outcomes, with meaningful keynotes and panels to help shape measurement application in Australia for the next twelve months and beyond.

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