PwC - Level 19/2 Riverside Quay, Southbank VIC 3006   Tuesday, 26 February 2019  8:30 am - 10:00 am
IAB Audio Advertising: State of The Nation 2019 - Melbourne

Join the IAB in February 2019 as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

IAB members receive two free tickets. Extra tickets for IAB members are $100.

If you're not an IAB member, you can purchase tickets for $150.

More information and ticket reservations for the Melbourne event here.

 

Where: 
PwC Australia
Level 19/2 Riverside Quay
Southbank, VIC 3006

When:
February 26, 8 am -10:30 am

Information on attending the Sydney event is available here.


 

 

AGENDA

8:00-8:30 am
Coffee and Registration

8:30-8:40 am
Opening Comments
Richard Palmer, Director of Market Development (APAC), Triton Digital(
Chair, IAB Audio Council)

8:40-9:00 am
Research Presentation
Gai Le Roy, CEO, IAB Australia
Dive into the latest Australian Audio Research covering info and trends across:
• Cross audio advertising usage in the Australian market
• Market growth for streaming, podcasting and broadcast radio
• Ad format adoption
• Assessment of audio delivering on campaign and brand objectives
• Adoption of voice marketing
• Trends expected in 2019 and beyond.

9:00-9:20 am
Making Audio Dynamic Creative Work
Panel Discussion
The use of dynamic creative is on the rise in the audio advertising market, this session will review what is possible and how it can work for marketers.

The use of dynamic creative is on the rise in the audio advertising market, this session will review what is possible and how it can work for marketers.

  • Matt Bryant – Creative Solutions Lead ANZ – Spotify

9:20-9:50
Where Do I Start?
Live briefing session with a range of audio experts
This session will allow marketers and brands to ask a range of experts in streaming audio, podcasting and voice marketing on how their channel can work for their brand. The experts will be put on the spot to come up with a strategy and idea that meets the brief.

  • Jonathan Mandel – Head of Digital Commercial – Southern Cross Austereo
  • Guy Munro – Global Business Director – Versa Agency
  • Corey Layton – Content & Marketing Director – Whooshkaa
  • Richard Palmer – Director of Market Development APAC – Triton Digital
  • Moderator: Gai Le Roy – CEO – IAB Australia

9:50-10:15
Audience Questions