PwC - Level 17, One International Towers, Watermans Quay, Barangaroo NSW 2000   Monday, 04 March 2019  8:30 am - 10:00 am
IAB Audio Advertising: State of The Nation 2019 - Sydney

Join the IAB on March 4, 2019 as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

IAB members receive two free tickets. Extra tickets for IAB members are $100.

If you're not an IAB member, you can purchase tickets for $150.

More information and ticket reservations for the Sydney event here.


PwC Australia
One International Towers
Barangaroo NSW 2000

March 4, 8 am -10:30 am

Information on attending the Melbourne event is available here.



8:00-8:30 am
Coffee and Registration

8:30-8:40 am
Opening Comments
Richard Palmer, Director of Market Development (APAC), Triton Digital(
Chair, IAB Audio Council)

8:40-9:00 am
Research Presentation
Gai Le Roy, CEO, IAB Australia
Dive into the latest Australian Audio Research covering info and trends across:
• Cross audio advertising usage in the Australian market
• Market growth for streaming, podcasting and broadcast radio
• Ad format adoption
• Assessment of audio delivering on campaign and brand objectives
• Adoption of voice marketing
• Trends expected in 2019 and beyond.

9:00-9:20 am
Making Audio Dynamic Creative Work
Panel Discussion
The use of dynamic creative is on the rise in the audio advertising market, this session will review what is possible and how it can work for marketers.

  • Matt Bryant – Creative Solutions Lead ANZ – Spotify
  • Ralph van Dijk – Founder – Eardrum

Where Do I Start?
Live briefing session with a range of audio experts
This session will allow marketers and brands to ask a range of experts in streaming audio, podcasting and voice marketing on how their channel can work for their brand. The experts will be put on the spot to come up with a strategy and idea that meets the brief.

Audience Questions