Sydney   Wednesday, 24 June 2020  8:00 AM - 11:00 AM
IAB Direct Brands Summit

IAB has postponed this event due to the COVID-19 pandemic. The June date listed is a tentative date, and we will notify all attendees of the confirmed date soon.

Digital born brands have gained significant momentum, reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products. In an Australian consumer and industry research study, the IAB aims to take an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches. This study will form the basis of a market report to be published by the IAB, which will be launched at an industry event on March 24th in Sydney.

 

IMPORTANT INFORMATION: PwC has introduced measures to counter the COVID-19 virus. You will not be granted access to PwC if you have traveled from or transited through any international location in the last 14 days.

Book tickets now

 

AGENDA

8:00 am

Registration

 

8:30-8:45 am

Opening - The New World of Direct Brands

Review of new models of product development, marketing & distribution for direct brands. This session will explore both the structural change that is taking place globally

  • Gai Le Roy, CEO, IAB Australia

 

8:50-9:30 am

DIRECT BRANDS IN AUSTRALIA - NEW RESEARCH LAUNCH

Independent research consultancy Pollinate has undertaken in-depth research on the direct brand market in Australia. The research looks at how consumers are perceiving and engaging with brands that have primarily communicated with consumers online as well as investigation on the marketing opportunities and challenges direct brand founders are finding. Can direct brands develop strong, long lasting businesses?

  • Howard Parry-Husbands, CEO, Pollinate

 

9:35-10:10 am

PANEL: THE MARRIAGE OF BRAND AND PERFORMANCE

Platforms, media owners and agencies will discuss ways marketers can drive brand metrics as well as continuing to optimise customer acquisition.

Panelists:

  • Henry Kelly, Industry Head Digital Disruptors, Facebook
  • Jason Scott, CEO MiQ

 

10:15-10:50 am

PANEL: SUSTAINABLE SUCCESS STORIES OF DIRECT BRANDS

This panel of company founders will share their marketing strategies and challenges, how they remain true to their brand purpose as they scale, the ways they use data, and their views and approaches to using traditional media channels.

Panelists:

  • Kristy Chong, CEO Modibodi
  • Shaun Polovin, CEO Dimple Contacts
  • Ryan Gracie, CMO Catch Group